On 12/15/2009 01:15 PM, Judson Dunn wrote:
http://adweek.blogs.com/adfreak/2009/12/wikis-fundraising-ads-send-wrong-mes...
Ah, well. :)
From working on assorted ad-supported sites, I understand why they call this out, but I doubt it's actually an issue.
In the early days of ad-supported content, people ran all sorts of ads against all sorts of content, including user-generated content. This led to two common sorts of freak out.
One was brand managers who were shocked to see their beloved brand appearing on the same page with something that they didn't like, or imagined other people didn't like. The other was when self-appointed guardians of the public morals would seek out screen shots like these and use them to raise a ruckus, generally to get advertisers to stop funding things the busybodies didn't like.
Because of that, people in the land of ad-supported internet content are very sensitive to juxtapositions like this.
However, it doesn't matter for us; it's our own site and our own ads. Our brand is already on the page, and that brand is explicitly about documenting everything under the sun. Plus, people viewing those particular pages presumably are happy to do so; they're unlikely to see anything more wrong with donation requests on those pages than any others.
William
On Wed, Dec 16, 2009 at 1:19 PM, William Pietri william@scissor.com wrote:
against all sorts of content, including user-generated content. This led to two common sorts of freak out.
One was brand managers who were shocked to see their beloved brand appearing on the same page with something that they didn't like, or imagined other people didn't like. The other was when self-appointed guardians of the public morals would seek out screen shots like these and use them to raise a ruckus, generally to get advertisers to stop funding things the busybodies didn't like.
The third was people doin' it for the lolz.
(You're talking about actual issues with advertising. This is just humour.)
Steve