Wonder if we'll get any calls about this:

http://www.usatoday.com/tech/columnist/kevinmaney/2006-12-26-wikinomics_x.ht...

"The "company," as we've known it for almost a century, is about to go the way of vinyl albums, floppy disks and perked coffee. It is about to get wikified. Or starfished. Or cracked open like a beehive hit with a baseball bat. Depending on whom you ask."

(It's a prerelease review of the book 'Wikinomics', which I expect everyone doing press will be expected to be an instant expert on the day of its release, Jan 3.)

- d.