Puddl Duk wrote:
On 1/1/06, Daniel Mayer maveric149@yahoo.com wrote:
And to continue writing that encyclopedia we need to keep our financial house in order. Numbers are farily important in that regard. Let't not forget that. :)
-- mav
Do we have any idea of the income ads will produce? If so, how accurate is the projections? How about income projections for limited ads (prohibited from article namespace, for example).
This is a good question. Next is to be realistic.
As soon as we begin collecting money from advertisement, the revenues from other sources will be plummeting. Typically, we can expect a drop of revenues from direct donations.
Consequently, we need not only to estimate how much advertisement will bring in, but how much will not get in anymore. It would be a total shift in business model.
The other point is this one : advertisement is likely to bring in a lot of money, much more than we currently have available (and which is unsufficient compared to our real needs). Aside from any consideration of the "source" of money, I do not think the organisation is ready to handle an amount of income of, say, 10 times what it is right now. We are working on that however.
Ant