The French paper /Le Monde/ is now using Wikipedia as a "see also" reference for various articles in its online version (see the right-hand column, under "sur le net").
For instance, the following articles link to [[Ophiuchus (constellation)]], [[Surréalisme]], [[Siméon II de Bulgarie]], and [[Pays baltes]] (via ryo and yann) :
http://www.lemonde.fr/web/article/0,1-0@2-3244,36-382720,0.html http://www.lemonde.fr/web/article/0,1-0@2-3238,36-382112,0.html http://www.lemonde.fr/web/article/0,1-0@2-3214,36-382209,0.html http://www.lemonde.fr/web/article/0,1-0%402-3214,36-384328,0.html
(they chose wisely; these all have excellent articles in French and many other languages). Here's to becoming an aid to other media everywhere...