Wikipedia isn't "Not Ready for Prime Time" any more... we were recently mentioned in a U.S. prime time broadcast network television program. At the end of this past Sunday's episode of "American Dad", which concerned exposing a historical conspiracy, a character asks the rhetorical question of where he can publish his expose of the "true facts" he has uncovered so that people will believe it in absence of actual proof... then answers it by creating an article on Wikipedia. (This actually violates several policies, including No Original Research and Verifiability / References.)
This may be the most prominent pop-cultural mention we've got so far; previous TV mentions were mostly on late-night cable shows like The Colbert Report, but this is on a major network (if you call Fox that) in prime time (7 or 8 PM - 11 PM in the U.S.). It's perhaps related that the Wikipedia traffic ratings spiked up again in Alexa at that time, with the rank at a new record of #8.