This is "advocacy". Contacting people to recruit them to support you or to act according to beliefs you think they may already have should rightly be called "campaigning". This is a Good Thing.
You're on the wrong project, mate.
Campaigning is integral to voting. Policy-making that tries to prevent campaigning whilst accepting voting is doomed to failure (*). Minimizing the importance of voting on the other hand is a good way to go.
Pete
(*) Well actually it might be a success, in the sense that it gives bored editors a whole load more to do in the Wikipedia namespace without having to do awkward hard work like looking up stuff to contribute to the encyclopedia :)