The image in question is a cartoon of a little girl with her bare bottom exposed. That's all, just her bare bottom. I don't know about Florida, but commercials for baby products in California *very* often show the bare bottoms of very young children (real ones, not cartoons).
-- mav
I wonder what these overly-sensitive people would have done a few decades ago when one could see the classic Coppertone ad on a billboard, right out in public and all.
For those whose childhood didn't include this iconic image: Coppertone was a sunscreen product, the advertisements for which showed a drawing of a very young (under 10 years old) girl whose swimsuit bottom (as I recall, she wore nothing on top) was being pulled down by a cocker spaniel to reveal the contrast between her well-tanned back and very pale bottom.