Keith Old wrote:
Indeed, it should never be forgotten that the target audience for encyclopedias is skewed towards younger people. Encyclopaedias have traditionally been marketed as an investment in your childs future.
Articles on Pokemon and suchlike may be of much more interest to teenagers than to many on this forum but it should never be forgotten that these things are of interest to many people.
The audience for Pokémon is probably pre-teen. My 15-year old son went on to more complicated things a few years ago.
Getting kids to read is important. If our Pokémon articles accomplish that they are worth the effort of having them. Education statistics tell us that reading is a bigger problem for boys than for girls. A most significant factor in reducing that reading gap is to provide material that the boys will find interesting.
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