Todd Allen wrote:
"Exception", however, is the operative word here-that couldn't be said of the vast majority of logos. The idea of providing narrow exceptions is so that in a case such as Nike, we can use the logo-not so that in every article about any corporation we can use the logo!
I replied:
I think you've got it exactly backwards. *Every* trademark logo is at least intended to be iconic, and a great many of them are.
Bottom line: if you read our articles on [[Fair use (US trademark law)]], [[Lanham Act]], and [[Nominative use]], I think you'll find that we're on 100% solid ground in using any company's trademarked logo in our encyclopedia article on that company.