From http://www.nytimes.com/2006/03/12/sports/ncaabasketball/12bracket.html
"Nowhere is the growth of the bracket's prestige more evident than with the proliferation of bracketology, a concept defined in Wikipedia, not Webster's."
Just think that in a few generations "Wikipedia" will be the generic equivalent of "Webster's".
Woot! (Again, defined in Wikipedia and probably not in Webster's.)