On 3/8/06, David Gerard dgerard@gmail.com wrote:
So the main message was: we're not Britannica, but we're better than *anything* else readily available on the web. "We make the Web not suck." And we're actually good and useful as a reference work *right now*.
"Admitting" that our main competitor is a paper encyclopedia with over a century of brand leadership is good. It shows the potential reader that we're aiming high but are aware that we have a way to go.
I also like the bit about being cheaper than the Encyclopedia Galactica and having the words "Don't Panic" in large, friendly letters on the cover.