On 8/16/05, Michael Turley michael.turley@gmail.com wrote:
On 8/15/05, Jimmy Wales jwales@wikia.com wrote:
Dan Grey wrote:
Probably a waste of time - any PR company that fancies trying their luck isn't going to consult past arbcom cases, and won't care if they get blocked anyway.
They probably will care if I mock them mercilessly in the press, though.
Well, some of them will. Big companies would be quite unhappy to end up looking so annoying. But very small companies might be willing to get negative press; at least it is attention.
--Jimbo
Even better: savage their *clients* for choosing such a daft PR firm, where appropriate.
Better yet, issue a fatwah.
The whole point of viral marketing is to get people talking about it. Having the founder of Wikipedia jump up and down over Ford or Nike or the BBC merely sends a message to the little guys that it's worth trying.
The comparison with graffiti is apposite. The people who tag walls and subway carriages want attention. Offering it to them is counter-productive. The best strategy is to paint over it as soon as possible rather than call a press conference.