The problem is people work hard to build up an article, thinking they are helping to build Wikipedia, the Free Encyclopedia.
Then one day they find some sharpshooter waiting in the wings has judged the time is right -- the article is ripe and juicy enough -- and hits the deletion button.
Then another sharpshooter with special access(?) to the morgue, passes the corpse over into their buddy's commercial project.
So don't blame the user for now thinking "This is a stub, you can help" etc., is all one big scam.