Tony Sidaway wrote:
"Admitting" that our main competitor is a paper encyclopedia with over a century of brand leadership is good. It shows the potential reader that we're aiming high but are aware that we have a way to go.
I also like the bit about being cheaper than the Encyclopedia Galactica and having the words "Don't Panic" in large, friendly letters on the cover.
..especially now that [[Wikipedia:Don't panic]] actually exists. :)