On 9 June 2011 12:29, David Gerard dgerard@gmail.com wrote:
Portland partner Mark Flanagan, a former head of digital in Downing Street, said: ‘I actually think it’s fine to neutralise Wikipedia entries and correct factual inaccuracies but turning someone’s entry into pure spin is unacceptable. It is also vital to respect the rules of Wikipedia and make sure changes are submitted to the community for their approval.’
(...etc...)
I am really, really pleased that PR Week chose these three as their expert quotes on the issue - all are basically what we would have said had they asked us. It's okay to correct errors in good faith ; but you have to work with the community ; tread carefully when doing anything that might be non-neutral ; and if you do it badly it'll blow up in your face, so don't do anything you don't want to see in the papers.