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Sujet : Brand Project to pause until March 2021 - Sharing survey report
Date : Tue, 6 Oct 2020 18:34:47 +0200
De : Samir Elsharbaty <selsharbaty(a)wikimedia.org>
Dear Affiliate Liaisons,
We hope you and your communities are safe and well. We are writing today
to share some big updates.
1. The Brand Project will pause until March 2021.
On 24 of September Zack McCune and Heather Walls attended the Board
meeting and recommended that the Brand Project pauses until March 2021.
As referenced in the community open letter, many Wikimedia movement
activities, events and key collaborations have been put on hold or
restructured due to the COVID-19 pandemic, and we believe this should
also include the Brand Project. The Board resolved to pause the project
and stated this publicly
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Board_noticeboard/September_2020_-_Update>on
30 September.
2. The project’s process will evolve with guidance from a new ad-hoc
Board committee
During the pause, a small ad-hoc Board committee will be formed to
liaise with staff, and develop a process of collaboration and
decision-making appropriate for the Movement’s brand. This committee
will include Trustees James Heilman, Raju Narisetti, and Shani Evenstein
Sigalov. There is also the intention to include a small number of
community representatives from affiliates, open letter signatories,
emerging communities, and Foundation staff to be designated by the
Executive Director. We’ll update you with more details on the committee
soon.
3. The naming survey report
<https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_movement_brand_project/Naming_survey_feedback_report>is
now available
Thank you to everyone who provided feedback. Here is the executive summary:
*
Affiliates in Asia and Africa agree the most that a Wikipedia-based
naming system "will help their affiliate" compared to European and
North American affiliates who mostly disagree.
*
“Network”, “Organization”, “Trust”, and “Wiki” terms were ranked low
and should be removed from future naming considerations. “Movement”
term was productively associated with humans, progression, the
future, and social justice and should be further refined.
*
No single naming system showed sufficient scoring to be recommended,
and a second round of revision is advised (as per original project
plan) once the pause has been completed.
To learn more about what naming elements should be removed, refined and
recombined please view the full report
<https://meta.wikimedia.org/wiki/File:Brand_Project_Naming_Survey_Feedback_Report.pdf>.
Thank you for all your participation in the Brand Project so far, we
hope you enjoy the pause and we look forward to collaborating with you
again next year.
Samir and the Brand Project Team
Samir Elsharbaty (he/him)
Brand Associate
Wikimedia Foundation <https://wikimediafoundation.org/>