Wikipedia Zero is starting to get more attention recently. We could use set of funny / beautiful / amazing images of it in use, and a compelling overview page to send people to that mentions how to can spread the word / get their local distributors or politicians or schools on board.
Then we should run a little viral publicity campaign. It's really a very sexy project. We could frame it as something universal: "free access to Wikipedia on all mobile devices and networks."
This seems to be the main project page for now, so I've been encouraging people to link to it in their posts. http://www.mediawiki.org/wiki/Wikipedia_Zero
SJ