interesting, did the login CTA use a different campaign ID than the one used on desktop? Or no campaign ID at all? On Jul 29, 2013, at 9:26 AM, Maryana Pinchuk <mpinchuk(a)wikimedia.org> wrote:

Oops, forgot to mention that there's one known wonky piece in this data: if users go to the login page first and then go to the account creation page from there, we lose track of which feature they were coming from. Since our login/signup CTA heavily emphasizes the login part (see below) it's entirely possible that many of those 500 users with no returnto query were still coming from one of the in-article CTAs and just mistapped on login rather than signup. [image: Inline image 1], On Mon, Jul 29, 2013 at 10:20 AM, Maryana Pinchuk <mpinchuk(a)wikimedia.org>wrote;wrote: -- Maryana Pinchuk Product Manager, Wikimedia Foundation wikimediafoundation.org

you're right, I forgot to check this one [1] which is based on fresh data from ServerSideAccountCreation. It's great that we can use the returnto query to break down these entry points on mobile, at some point I think we should "promote" a subset of these to campaigns so we can measure them consistently with other UI-related campaigns (such as the desktop CTAs). [1] http://ee-dashboard.wmflabs.org/graphs/all_daily_reg_mobile On Jul 29, 2013, at 10:20 AM, Maryana Pinchuk <mpinchuk(a)wikimedia.org> wrote:

On Mon, Jul 29, 2013 at 6:22 PM, Matthew Flaschen &lt;mflaschen(a)wikimedia.org&gt;wrote;wrote: It does but seems buggy. If I visit http://en.m.wikipedia.org/wiki/Mobilize, click the hamburger, click login (the URL is https://en.m.wikipedia.org/w/index.php ? title=Special:UserLogin &returnto=Mobilize &returntoquery=welcome%3Dyes ), then click Create account, the form URL is https://en.m.wikipedia.org/w/index.php ? title=Special:UserLogin &type=signup &returnto=Mobilize &returntoquery=welcome%3Dyes This is all great. But after I create an account, I end up on a generic account creation page and the Return to is wrong: The user account for SpageTest mobile 0730-7 (talk) has been created. Return to Special:UserLogin<https://en.m.wikipedia.org/wiki/Special:UserLogin> . ... Somehow mobile is ignoring the returnto and returntoquery. Seems like a bug. Maybe CentralAuth/SUL2 changes have affected Mobile's behavior. Maryana, did Mobile intend something cool to happen with welcome=yes ? If I visit http://en.m.wikipedia.org/wiki/Mobilize?welcome=yes nothing awesome happens, AFAICT. That's the generic flow. Wherever you provide your own link to create an account, as Steven said you should set a campaign ?campaign=Maryana42 [1] and you probably want to set the returnto and returntoquery to something interesting [2]. (Currently the mobile site doesn't load the small piece of JS that sets the campaign session cookie, but it could.) [1] https://meta.wikimedia.org/wiki/Research:Account_creation_campaigns [2] https://www.mediawiki.org/wiki/User:S_Page_%28WMF%29/Return_to If anyone in Mobile has questions about this put them in touch with me. Hmm, isn't this Kenan's job now? :-) Cheers, -- =S Page software engineer on E3

On Tue, Jul 30, 2013 at 6:36 PM, S Page &lt;spage(a)wikimedia.org&gt; wrote: Argggh. That shouldn't be happening. There are all sorts of problems with using returntoquery to do campagin-like things – Kaldari was complaining about some of them yesterday. This wasn't one I'd encountered before, but it's pretty awful :( Thanks for catching it! Depends on your definition of cool – that's only supposed to be triggered when you visit the main page after signing up/logging in (which only happens when the mobile site doesn't know what else to do with you), and all it does is display a large "Welcome, $USERNAME!" message at the top of the page (which, of course, a Wikipedian immediately complained about: https://bugzilla.wikimedia.org/show_bug.cgi?id=46442). The fact that this string is now appended to every account creation returnto query, whether it returns to the main page or not, is yet another shortcoming of mobile's pseudo-campaigns. I'm writing up a story for the next iteration (after Wikimania) to switch mobile to real campaign tracking. I guess the first step is getting that campaign session cookie JS onto MobileFrontend, and the second step is to put the devs in touch with you :) Not quite yet, but getting there :) He's CC'ed. -- Maryana Pinchuk Product Manager, Wikimedia Foundation wikimediafoundation.org