On Mon, Jul 29, 2013 at 10:26 AM, Maryana Pinchuk <mpinchuk@wikimedia.org> wrote:

Oops, forgot to mention that there's one known wonky piece in this data: if users go to the login page first and then go to the account creation page from there, we lose track of which feature they were coming from. Since our login/signup CTA heavily emphasizes the login part (see below) it's entirely possible that many of those 500 users with no returnto query were still coming from one of the in-article CTAs and just mistapped on login rather than signup.

That is one issue using a campaign identifier would fix. Once the user clicks a signup page link with a campaign name, it's stored in their session cookie, so even if they bounce around it's retained. The only case where it would be lost is if they click another campaign URL after they clicked the first one.

Steven Walling

https://wikimediafoundation.org/