On Mon, Jul 29, 2013 at 10:26 AM, Maryana Pinchuk <mpinchuk(a)wikimedia.org>wrote;wrote:
Oops, forgot to mention that there's one known
wonky piece in this data:
if users go to the login page first and then go to the account creation
page from there, we lose track of which feature they were coming from.
Since our login/signup CTA heavily emphasizes the login part (see
below) it's entirely possible that many of those 500 users with no returnto
query were still coming from one of the in-article CTAs and just mistapped
on login rather than signup.
That is one issue using a campaign identifier would fix. Once the user
clicks a signup page link with a campaign name, it's stored in their
session cookie, so even if they bounce around it's retained. The only case
where it would be lost is if they click another campaign URL after they
clicked the first one.
--
Steven Walling
https://wikimediafoundation.org/