There's an article about Wikipedia on the New Yorker: http://www.newyorker.com/fact/content/articles/060731fa_fact
Please note one thing: three other Wikimedia projects are mentioned: Wikisource, Wikinews and Wikiquote - Wikibooks is not. It should be an alert for us: media don't see us and don't write about us.
I am very disappointed that there were no articles about our third anniversary, an important event for our project. We missed a big chance to get more attention. Perhaps we should think about what have we done wrong?