Check it out: a search on Google for "open content organic chemistry textbook" brings up as its top result a page that I created 3 days ago on the textbook WP site:
http://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=open+cont...
I think it helps that I included key words in the page like organic chemistry, open content, and textbook.
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