Fwd: Chaucito email with Xuxa GIF - Iberocoop

23 Aug 2019


      Hola amigos de Iberocoop,
Quería comentarles que estaré dejando mi trabajo en la Fundación a partir
del 3 de septiembre.
Fue un placer trabajar con ustedes, verles crecer y desarrollar propuestas
súper innovadoras. Siempre fue un orgullo poner su trabajo como ejemplo con
otres, tanto en la fundación, como en comunidades de otras regiones.
Un fuerte abrazo,
María
---------- Forwarded message ---------
From: Maria Cruz mcruz@wikimedia.org
Date: Fri, Aug 23, 2019, 10:59 AM
Subject: Chaucito email with Xuxa GIF
To: Foundation Optional foundation-optional@wikimedia.org
Cc: María Cruz macruzbar@gmail.com
Dear Foundation colleagues,
After 5.5 years, September 2 will be my last day at the Wikimedia
Foundation. During my tenure here, I was able to work with different teams
within the Community Engagement department, supporting them with
storytelling, graphic design, and audience development and growth. This
experience has allowed me to design a communications framework for
community engagement
https://medium.com/@marianarra_/designing-a-communications-framework-for-community-engagement-e087312f9b83,
and prove that yes! It works! If you do strategic communication planning,
you can dramatically increase audience engagement. A few examples of my
work are:
- Learning and Evaluation Audience. Over the course of four years
   (2014–2018), our audience grew 400% (from about 30 to 120 participants),
   and the quality of engagement also changed. Participants shifted from being
   consumers of information, to becoming contributors of workshops and
   trainings, with 50% of sessions facilitated by open source contributors.
   - Inspire New Readers Campaign (2018).For this project, led by Kacie
   Harold, I developed the content for the campaign and designed the
   distribution strategy. Compared to the average outcomes of the four
   previous campaigns, there was a 236% increase in ideas submitted, and a
   114% increase in contributors.
   - Global Wikimedia Survey (2018). For this project, led by Edward
   Galvez, I designed an outreach strategy targeting volunteer developers. The
   response rate for this specific group grew by 37%.
Since 2018, I have also led the conversation series Women in the Wikimedia
movement
https://meta.wikimedia.org/wiki/Community_Engagement/Women_in_the_Wikimedia_movement:_Conversations_with_communities,
which I hope to continue in my capacity as volunteer. The opportunity to
work with many of you has been invaluable; I have learned so much. I also
really enjoyed working in cross-department projects, like the new editor
experiences research, and the movement organizers research.
While all of you that I’ve met (virtually or in-person) have had an impact
on me, there are a few people I wanted to thank in the all-org email:
Sasha. I love the energy you bring to the office. I will miss our
conversations about food, specifically, about sushi. I think the Foundation
is very lucky to have someone who brings her authentic self *every single
day* to work.
Doreen. Thank you for the sense of humor and the loud laughter
Karen Z. Thank you for the honest conversations.
Jaime Anstee. Thank you for the radical inclusion.
Marti. Thank you for every time that we spoke. I learned so much about
non-violent communication from you, and it has changed my life.
Winifred. Thank you for learning key Argentinean phrases and using them at
the right time.
Abbey. You are an un-veil-or of worlds, a designer of cosmovisions, and
all-time research rockstar. I learned so much from you about contextual
inquiry and user experience research. Thank you for sharing your talent
with me.
Moriel. Your commitment to supporting women, professionally and
emotionally, is remarkable. I feel very lucky to have met you and shared
this time at the Foundation with you.
Srishti. Thank you for all the honest conversations and for your support
and openness.
Dana. I will miss your kindness and open heart.
Chris Koerner. Thank you for all the dad jokes, and for being such a great
thinking buddy. I will miss working with you.
Unfortunately, I can no longer afford to work at the Wikimedia Foundation.
With 11 years of experience in marketing communications (most of which are
in the non-profit sector), I was hoping to have a more senior role at this
time in my career. While this didn't happen for me at the Foundation, it is
very rewarding to see so many people that I have coached or trained get to
leadership positions here.
If you enjoyed working with me, consider leaving a recommendation for me on my
LinkedIn profile https://www.linkedin.com/in/macruzbar/.
I wish you all the best,
María
*María Cruz * \  Communications and Outreach manager, Community Engagement
\ Wikimedia Foundation, Inc.
mcruz@wikimedia.org  |  Twitter:  @marianarra_
https://twitter.com/marianarra_