On 7/26/07, Brianna Laugher brianna.laugher@gmail.com wrote:
This is a pretty interesting case. It shows far there is to go in terms of educating people about copyleft and the Creative Commons licenses in particular - both people who choose to use the licenses for their own work, and others who reuse CC-licensed work.
One thing I should have noted is that most of the pictures used were not actually under copyleft licences (that's the "Share Alike" type ones in CC parlance), just ones like CC-BY. In terms of educating people, making sure that people are aware of the implications of copyleft terms in licences and the protection that they provide over other free licences has got to be near the top of the list.
I did find at least one picture used in the campaign which was under CC-BY-SA (the best of the CC licences from a free culture perspective) so now the Virgin Mobile logo is indeed available under CC-BY-SA (or a compatible alternative). The logo remains protected by trademark of course.