Formal WMF approval is not required. I suggest linking the policy from https://meta.wikimedia.org/wiki/Non-free_content and sending a quick note to wikimedia-l when you've got a draft ready for broader community input.
Erik
I have created a Wikivoyage section on that page and linked our draft policy (using the full URL since we're still waiting on the interwiki prefix), but I'm not a member of wikimedia-l at the moment. If anyone wants to drop a note there I'd appreciate it.
Thanks for your help!
Powers &8^]