Hi everyone,
Today I did some data analysis of the last nine days of our EventLogging
data for the Android app, and I'd like to share some interesting results.
*1) Edit to preview conversion is massively different between registered
and anonymous users.* 49.4% of registered users that make it to edit move
on to the preview step. Only 7.42% of anonymous users that make it to edit
make it to preview.
*2) Preview to save conversion is basically identical for registered and
anonymous users. *59.2% of registered users that make it to preview then
save their edits, compared to the 56.7% of anonymous users.
*This evidence supports our hypothesis that new (i.e. anonymous) users have
a much higher bounce rate on edit as compared to more experienced (i.e.
registered) users. *So, in a nutshell, our plans for this quarter are well
targeted!
I also checked registrations, and Android app registrations continue to
make up around 11% of all registrations across all platforms, so the
'registered' proportion may also include many new editors. I'm going
to look into breaking that out by user newness to get a better sense of the
data.
I'd like to thank Yuvi for sanity checking the SQL queries I wrote to
generate this analysis. :-)
Thanks,
Dan
--
Dan Garry
Associate Product Manager for Platform and Mobile Apps
Wikimedia Foundation
--
Dan Garry
Associate Product Manager for Platform and Mobile Apps
Wikimedia Foundation