Hi everyone,

Today I did some data analysis of the last nine days of our EventLogging data for the Android app, and I'd like to share some interesting results.

1) Edit to preview conversion is massively different between registered and anonymous users. 49.4% of registered users that make it to edit move on to the preview step. Only 7.42% of anonymous users that make it to edit make it to preview.

2) Preview to save conversion is basically identical for registered and anonymous users.
59.2% of registered users that make it to preview then save their edits, compared to the 56.7% of anonymous users.

This evidence supports our hypothesis that new (i.e. anonymous) users have a much higher bounce rate on edit as compared to more experienced (i.e. registered) users. So, in a nutshell, our plans for this quarter are well targeted!

I also checked registrations, and Android app registrations continue to make up around 11% of all registrations across all platforms, so the 'registered' proportion may also include many new editors. I'm going to look into breaking that out by user newness to get a better sense of the data.

I'd like to thank Yuvi for sanity checking the SQL queries I wrote to generate this analysis. :-)

Thanks,
Dan

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Dan Garry
Associate Product Manager for Platform and Mobile Apps
Wikimedia Foundation


--
Dan Garry
Associate Product Manager for Platform and Mobile Apps
Wikimedia Foundation