Nice results. I am not sure how the wording affected it, that is an
interesting point.
It would also be interesting to try a 3 pane "Read More" the slides
left/right. Meaning we have the larger more visual representation, but we
still provide 3 options that the user can swipe left right. Maybe we even
auto scroll to the right…
On Sat, Mar 21, 2015 at 2:57 PM, Florian Schmidt <
florian.schmidt.welzow(a)t-online.de> wrote:
Hi Dan!
Very interesting, thanks for sharing! Personally I can totally understand
the result and would welcome it, if “read next” will not be introduces in
Wikipedia (stable app). I want to see interesting articles and decide by
myself, what topic I want to read next and don’t want, that a computer
decide, what are interesting articles for me, if it isn’t based on my
personal interests :)
Best,
Florian
*Von:* mobile-l-bounces(a)lists.wikimedia.org [mailto:
mobile-l-bounces(a)lists.wikimedia.org] *Im Auftrag von *Dan Garry
*Gesendet:* Samstag, 21. März 2015 06:30
*An:* mobile-l
*Betreff:* [WikimediaMobile] [Apps] Read next vs Read more: the verdict
Hi everyone,
For those of you who aren't aware, the Mobile Apps Team has been running
an experiment in Wikipedia Beta on Android. We're trialling a single,
visually appealing result at the end of articles instead of the three from
"Read more". We're calling this "Read next". What happens is
that
approximately half of Wikipedia Beta users are shown read next on every
article, and the other half are shown read more. Here's some example
screenshots:
- Read next:
http://i.imgur.com/StTLAPU.png
- Read more:
http://i.imgur.com/ecb2cy2.png
Here's the verdict of the test!
- Read more has a clickthrough rate of 15.4% (65,448 views, 10,600
clicks)
- Read next has a clickthrough rate of 10.4% (59,668 views, 6,180
clicks)
So it would seem that read next is not as effective at driving clicks as
read more is. Interesting!
Thanks,
Dan
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Dan Garry
Associate Product Manager, Mobile Apps
Wikimedia Foundation
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Corey Floyd
Software Engineer
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Wikimedia Foundation