Hi Dan!

 

Very interesting, thanks for sharing! Personally I can totally understand the result and would welcome it, if “read next” will not be introduces in Wikipedia (stable app). I want to see interesting articles and decide by myself, what topic I want to read next and don’t want, that a computer decide, what are interesting articles for me, if it isn’t based on my personal interests :)

 

Best,

Florian

 

Von: mobile-l-bounces@lists.wikimedia.org [mailto:mobile-l-bounces@lists.wikimedia.org] Im Auftrag von Dan Garry
Gesendet: Samstag, 21. März 2015 06:30
An: mobile-l
Betreff: [WikimediaMobile] [Apps] Read next vs Read more: the verdict

 

Hi everyone,

For those of you who aren't aware, the Mobile Apps Team has been running an experiment in Wikipedia Beta on Android. We're trialling a single, visually appealing result at the end of articles instead of the three from "Read more". We're calling this "Read next". What happens is that approximately half of Wikipedia Beta users are shown read next on every article, and the other half are shown read more. Here's some example screenshots:

• Read next: http://i.imgur.com/StTLAPU.png
• Read more: http://i.imgur.com/ecb2cy2.png

Here's the verdict of the test!

• Read more has a clickthrough rate of 15.4% (65,448 views, 10,600 clicks)
• Read next has a clickthrough rate of 10.4% (59,668 views, 6,180 clicks)

So it would seem that read next is not as effective at driving clicks as read more is. Interesting!

 

Thanks,

Dan

 

--

Dan Garry

Associate Product Manager, Mobile Apps

Wikimedia Foundation

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