FYI, this conversation would greatly benefit from your experience as GLAM
or Libraries outreach leaders and allies. I encourage folks to check it
---------- Forwarded message ---------
From: Zack McCune <zmccune(a)wikimedia.org>
Date: Mon, Feb 25, 2019 at 10:14 PM
Subject: [Wikimedia-l] Reviewing our brand system for our 2030 goals
To: <wikimediaannounce-l(a)lists.wikimedia.org>, Wikimedia Mailing List <
:: Apologies for cross-posting to multiple mailing lists. We want to ensure
we spread the word about this opportunity to as many people as possible. ::
We are writing today to invite you to be a part of a community review on
Wikimedia brand research and strategy.
Recently, the Wikimedia Foundation set out to better understand how the
world sees Wikimedia and Wikimedia projects as brands. We wanted to get
a sense of the general visibility of our different projects, and evaluate
public support of our mission to spread free knowledge.
We launched a global brand study to research these questions, as part of
our planning toward our 2030 strategic goals. The study was commissioned
by the Board, carried out by the brand consultancy Wolff Olins, and
directed by the Foundation’s Communications team. It collected
perspectives from the internet users of seven countries (India, China,
Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
The study revealed some interesting trends:
- Awareness of Wikipedia is above 80% in Western Europe and North America.
- Awareness of Wikipedia averages above 40% in emerging markets, and is
- There is awareness of other projects, but was significantly lower. For
example, awareness of Wikisource was at 30%, Wiktionary at 25%, Wikidata at
20%, and Wikivoyage at 8%.
- There was significant confusion around the name Wikimedia. Respondents
reported they had either not heard of it, or extrapolated its relationship
- In spite of lack of awareness about Wikimedia, respondents showed a high
level of support for our mission.
Following from these research insights, the Wolff Olins team also made a
strategic suggestion to refine the Wikimedia brand system. The
- Use Wikipedia as the central movement brand rather than Wikimedia.
- Provide clearer connections to the Movement projects from Wikipedia to
drive increased awareness, usage and contributions to smaller projects.
- Retain Wikimedia project names, with the exception of Wikimedia Commons
which is recommended to be shortened to Wikicommons to be consistent with
- Explore new naming conventions for the Foundation and affiliate groups
that use Wikipedia rather than Wikimedia.
- Consider expository taglines and other naming conventions to reassert the
connections between projects (e.g. “______ - A Wikipedia project”).
This is not a new idea.
By definition, Wikimedia brands are shared among the communities who give
them meaning. So in considering this change, the Wikimedia Foundation is
collecting feedback from across our communities. Our goal is to speak with
more than 80% of affiliates and as many individual contributors as possible
before May 2019, when we will offer the Board of Trustees a summary of
We invite you to look at a project summary , the brand research ,
and the brand strategy suggestion  Wolff Olins prepared working with us.
For feedback, please add comments on the Community Review talk page  or
email brandproject(a)wikimedia.org with direct feedback. You can also use
either of these channels to request to join a group meeting.
We know this is big topic and we’re excited to hear from you!
- Zack McCune and the Wikimedia Foundation Communications department
Zack McCune (he/him)
Senior Global Brand Manager
Wikimedia Foundation <https://wikimediafoundation.org/>
Wikimedia-l mailing list, guidelines at:
New messages to: Wikimedia-l(a)lists.wikimedia.org
Senior Program Strategist
Learn more about how the communities behind Wikipedia, Wikidata and other
Wikimedia projects partner with cultural heritage organizations:
It's that time of month again (the last Monday of the month!), and the
Wikipedia & Education User Group will be hosting it's monthly Open Meeting
between *16:30 - 18:00 UTC*, *via this link
Besides updates from participants and from our Working Groups, every
meeting we will be featuring 3 EDUWiki stories from around the world, and
today we'll get to hear from *Erik Bolinder*, *Mossab Mohammed* and *Rajeeb
Looking forward to seeing everyone later today and please contact me if
you'd like to tell your story in the next meeting!
Shani, on behalf of the Wikipedia & Education User Group.
PS - This is a reminder that you can save our Monthly Open Meetings
Sessions in your calendars till July 2019 - every last Monday of each
month, between 1630-1800 UTC, using the same link:
*Shani Evenstein Sigalov*
* Lecturer, Tel Aviv University.
* EdTech Innovation Strategist, NY/American Medical Program, Sackler School
of Medicine, Tel Aviv University.
* PhD Candidate, School of Education, Tel Aviv University.
* OER & Emerging Technologies Coordinator, UNESCO Chair
<https://education.tau.ac.il/node/3495> on Technology, Internationalization
and Education, School of Education, Tel Aviv University
* Chairperson, WikiProject Medicine Foundation
* Chairperson, Wikipedia & Education User Group
* Chairperson, The Hebrew Literature Digitization Society
* Chief Editor, Project Ben-Yehuda <http://bybe.benyehuda.org>.
If you are a member of the Wikimedia and Libraries User Group you should
have received a notice on your talk page that the steering committee
elections are ongoing. If you are a member of the user group, please take a
moment to read candidate statements and vote.
If you are unsure how to vote or have any questions at all about the
elections, please put your hand up and ask for help! The Wiki ways are not
always obvious especially for new comers.
Elections close on the 28th.
---------- Forwarded message ---------
From: Whatamidoing (WMF)/Sherry Snyder <ssnyder(a)wikimedia.org>
Date: Thu, Feb 14, 2019 at 10:42 AM
Subject: [GLAM] Talking about talking to editors
To: Wikimedia Education <education(a)lists.wikimedia.org>, Wikimedia & GLAM
collaboration [Public] <glam(a)lists.wikimedia.org>
[apologies for cross-posting]
Hello, GLAM and Edu people,
The Wikimedia Foundation will start a global consultation about
communication on the wikis. The goal is to bring Wikimedians and
wiki-minded people together to improve tools for communication. We want all
contributors to be able to talk to each other on the wikis, regardless of
their experience, their skills, or their devices. Learn more at
Two requests specifically for you:
1) *How does your group communicate?*
Is it all on wiki, or do you use Facebook, e-mail, in-person meetings, or
other tools? I know that different GLAM and Edu partners have specific
needs and workflows. Please document your group's current practices at
(Hint: use the visual editor to add information, links, and new rows to
2) *Can you organize a discussion with your community about communication?*
Please ask your group to tell you what they need to talk about, what works
for them now, and what problems they have. Then please post a summary of
that discussion for everyone to read on MediaWiki.org. It's helpful if you
sign up at
If you have any questions, please ask on the main talk page for the project:
Sherry Snyder (WhatamIdoing)
Community Liaison, Wikimedia Foundation
GLAM mailing list
I am working with closely with our Data Journalism course this terms at Boston University. I will be sharing some of my Wikipedia related lessons with them.
Using data to tell stories is a theme of this class. Have you used or know of examples of how people have used Wikipedia or data related to Wikimedia for data journalism<https://en.wikipedia.org/wiki/Data_journalism>?
Thank you in advance for any information you can share.
Communication, Media, & Film Librarian