Oops, forgot to mention that there's one known wonky piece in this data: if users go to the login page first and then go to the account creation page from there, we lose track of which feature they were coming from. Since our login/signup CTA heavily emphasizes the login part (see below) it's entirely possible that many of those 500 users with no returnto query were still coming from one of the in-article CTAs and just mistapped on login rather than signup.
[image: Inline image 1],
On Mon, Jul 29, 2013 at 10:20 AM, Maryana Pinchuk mpinchuk@wikimedia.orgwrote:
No campaign ID, but if you look in the ServerSideAccountCreation data, these guys all have the returnto query "article_action=photo-upload" for upload button, "article_action=edit" for edit button, or "article_action=watch" for watchlist star (that's how we've been tracking signups from various features). So there were 1,711 total users who signed up on mobile on the 25th[1] – 156 from upload button, 614 from edit, 384 from the watchlist star, and the remaining 500 or so from the left nav login link.
- select * from ServerSideAccountCreation_5487345 where
event_displayMobile = "1" and timestamp >= '20130725000000' and timestamp <= '20130726000000'
On Mon, Jul 29, 2013 at 9:59 AM, Dario Taraborelli < dtaraborelli@wikimedia.org> wrote:
interesting, did the login CTA use a different campaign ID than the one used on desktop? Or no campaign ID at all?
On Jul 29, 2013, at 9:26 AM, Maryana Pinchuk mpinchuk@wikimedia.org wrote:
Mobile's fault. We deployed the new nav on Wednesday afternoon, which
included a CTA to login/signup from the edit button and the upload button on nearly every article. We started seeing the same influx of crappy selfies from the upload funnel as last time, so we turned that CTA off after a day, but the edit button CTA is still running :)
On Jul 29, 2013, at 8:02 AM, Dario Taraborelli <
dtaraborelli@wikimedia.org> wrote:
Last Thursday 7/25 saw a spike in new account registrations (5,814)
for enwiki [1], making it the 4th highest converting day for daily registrations in the last 2 years. The spike was not due to campaigns such as login CTA or anon edit warning [2] or mobile registrations [3]. We're not running new acquisition campaigns and I suspect the cause might be the fundraiser (I'll check with them on the timing of campaigns targeting enwiki). There might be also external causes we're not aware of.
Aside from this single peak, the hourly trend suggests that the
gradual year-to-year decline in new registrations has considerably slowed down [4], which is certainly great news for editor engagement on the English Wikipedia.
Dario
[1] http://ee-dashboard.wmflabs.org/graphs/enwiki_daily_reg [2] http://ee-dashboard.wmflabs.org/graphs/enwiki_campaigns [3] http://ee-dashboard.wmflabs.org/graphs/enwiki_daily_reg_mobile [4] http://ee-dashboard.wmflabs.org/graphs/enwiki_hourly_reg_y2y _______________________________________________ EE mailing list EE@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/ee
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-- Maryana Pinchuk Product Manager, Wikimedia Foundation wikimediafoundation.org
