interesting, did the login CTA use a different campaign ID than the one used on desktop? Or no campaign ID at all?
On Jul 29, 2013, at 9:26 AM, Maryana Pinchuk mpinchuk@wikimedia.org wrote:
Mobile's fault. We deployed the new nav on Wednesday afternoon, which included a CTA to login/signup from the edit button and the upload button on nearly every article. We started seeing the same influx of crappy selfies from the upload funnel as last time, so we turned that CTA off after a day, but the edit button CTA is still running :)
On Jul 29, 2013, at 8:02 AM, Dario Taraborelli dtaraborelli@wikimedia.org wrote:
Last Thursday 7/25 saw a spike in new account registrations (5,814) for enwiki [1], making it the 4th highest converting day for daily registrations in the last 2 years. The spike was not due to campaigns such as login CTA or anon edit warning [2] or mobile registrations [3]. We're not running new acquisition campaigns and I suspect the cause might be the fundraiser (I'll check with them on the timing of campaigns targeting enwiki). There might be also external causes we're not aware of.
Aside from this single peak, the hourly trend suggests that the gradual year-to-year decline in new registrations has considerably slowed down [4], which is certainly great news for editor engagement on the English Wikipedia.
Dario
[1] http://ee-dashboard.wmflabs.org/graphs/enwiki_daily_reg [2] http://ee-dashboard.wmflabs.org/graphs/enwiki_campaigns [3] http://ee-dashboard.wmflabs.org/graphs/enwiki_daily_reg_mobile [4] http://ee-dashboard.wmflabs.org/graphs/enwiki_hourly_reg_y2y _______________________________________________ EE mailing list EE@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/ee
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