Hi all, I wanted to follow up with you on a topic that came up on the first campaign launch meeting we had last week: WMF Support for EduWiki Campaign.

After considering our options and current resources online, we decided not to write a blog about this on the first week of the campaign on the WMF blog. Since we have such a fine microsite, and we worked so hard on it, this space will be our anchor for any messaging ww'll do to promote the campaign.

For this reason, we are going to focus our efforts on social media only at the moment. We are going to tweet and FB post from @Wikipedia and @Wikimedia one post created by us (see attached). As per Jeff Elder's advice, we are going to contact fellow organizations / personalities, to retweet us on Twitter: Craig Newmark, Creative Commons, and the UN. Further, we are going to be re-tweeting any tweets from organizations or personalities that mention the campaign. Two good examples of this are WM Ukraine https://twitter.com/wikimedia_ua/status/770911431071891457 and Telam https://twitter.com/AgenciaTelam/status/773633196651053057 posts on Twitter.

These social media efforts are going to happen *tomorrow, September 8*. This is because on that day, we celebrate International Literacy Day *[1]*, one of UNESCO's global events. This year it is the 50th Literacy Day, and the slogan is "Reading the past, writing the future", which aligns perfectly with the goals of the campaign. This is also why it made the most sense for WMF to engage on this day.

Because the big push from WMF and these other actors is happening on September 8, you should expect the highest visibility of the campaign that day. You can, however, promote the campaign locally at your own timing. Be mindful that collab members appear, divided by language, in the "Contact" page of the campaign: https://outreach.wikimedia.org/wiki/Education/EduWiki_Campaign/Contact

Melina and Paola have already started promoting the campaign, and this is why there is already news coverage of EduWiki Campaign in Spanish. I have seen one blog from Vira on the Wikimedia Ukraine blog as well. *If you tweet about the campaign, or see a local media channel post on social media about the campaign, please send any repercussions to this thread. We will retweet / repost from WMF channels.* Although we can only retweet organizations or big personalities, not individuals.

We are also gathering press repercussions on a slack Vahid created to this end: https://eduwikicampaign.slack.com/messages/press/ *Please also add media coverage, blogs and other repercussions to the slack.*

If you are working on communication outlets and are struggling in some respect, please let us know. We are here to support you! =)

We have created a spreadsheet https://docs.google.com/spreadsheets/d/10etbSkIfBuUraq1dYJd3j-d1k7DI_W7guXPdmspy_hQ/edit#gid=0 with tweet ideas, and columns in languages represented in the collab. We will be checking this regularly to see if there are tweets we can post in other languages. Feel free to take tweet ideas from here, too!

Happy campaign, everyone! It is an honour to be co-hosting #EduWiki with you <3

Best,

María

*María Cruz * \ Communications and Outreach Coordinator, PC&L Team \ Wikimedia Foundation, Inc. mcruz@wikimedia.org | Twitter: @marianarra_ https://twitter.com/marianarra_ *[1] * http://www.unesco.org/new/en/unesco/events/prizes-and-celebrations/celebrati...

On Thu, Sep 1, 2016 at 5:21 PM, Vahid Masrour vmasrour@wikimedia.org wrote:

Dear Collab members,

We had our campaign launch meeting a few hours ago, and we invite you to read the notes on: https://docs.google.com/a/wikimedia.org/document/d/ 1wXejU8BOd2DMTuO7PklA13rZuvzmNpG6cV76xtUakME/edit?usp=sharing

Your comments and questions are welcome on the document.

We are seeing the need for a second meeting, and as you will see in the document, this is time sensitive as a meeting would be preferable before september 8. I would therefore like to propose a meeting for Tuesday, september 6. I realize this is short notice, and that it would be preferable that we have more participants than we had today. If that day is not possible for you, please let us know.

I've created a Doodle to help us all figure out which time would be optimal: http://doodle.com/poll/ktmfmnwtnkgx5esv

Looking forward to seeing you!

Vahid.

-- Vahid Masrour Community Capacity Manager, Wikipedia Education Program vmasrour@wikimedia.org https://outreach.wikimedia.org/wiki/Education