.. well, that would be a bit too simplified, but there's food for thought in these two reports:
http://qz.com/466089/the-fastest-growing-mobile-phone-markets-barely-use-app... ("In Asia and Africa, websites made up 90% and 96% of mobile impressions, respectively, in the second quarter. Their habits are a sharp contrast to the US, where apps accounted for 91% of impressions. Globally, there’s a more even distribution, with apps making up 56% of mobile impressions and websites comprising the remainder.")
http://thenextweb.com/insider/2015/08/26/how-we-use-our-phones-is-changing-i... ("According to Yahoo’s data, the use of the browser on smartphones is quickly declining [in the US]. From 2013 to 2015, the company saw the usage time of the mobile browser drop by over 50 percent as they moved to native apps instead.")
It's worth noting that the 2nd graphic given on http://thenextweb.com/insider/2015/08/26/how-we-use-our-phones-is-changing-i... tells us that most app usage is on facebook, entertainment(games). I interpret this as the web is not as engaging as an app. Compare an addictive RPG mobile game with a blog post / wikipedia article - of course more time is going to be spent in the former. I don't think you can compare the two and a lot of these reports bother me since they seem to forget this.
When I was commuting to school back in the day I invested my time on my Nokia 3210 on the game snake. When I got WAP I'd read BBC news sans images. When data was cheaper/faster - blog posts/news articles. Now I have apps my options are endless.. Twitter.. Facebook... maps... ahh
My interpretation is people are choosing to invest their internet time on things such as messaging and entertainment rather than web and that we need to find ways to engage people in the Wikipedia rabbit hole/experience, the platform not being relevant.
On Thu, Aug 27, 2015 at 8:26 AM, Tilman Bayer tbayer@wikimedia.org wrote:
.. well, that would be a bit too simplified, but there's food for thought in these two reports:
http://qz.com/466089/the-fastest-growing-mobile-phone-markets-barely-use-app... ("In Asia and Africa, websites made up 90% and 96% of mobile impressions, respectively, in the second quarter. Their habits are a sharp contrast to the US, where apps accounted for 91% of impressions. Globally, there’s a more even distribution, with apps making up 56% of mobile impressions and websites comprising the remainder.")
http://thenextweb.com/insider/2015/08/26/how-we-use-our-phones-is-changing-i... ("According to Yahoo’s data, the use of the browser on smartphones is quickly declining [in the US]. From 2013 to 2015, the company saw the usage time of the mobile browser drop by over 50 percent as they moved to native apps instead.")
-- Tilman Bayer Senior Analyst Wikimedia Foundation IRC (Freenode): HaeB
Mobile-l mailing list Mobile-l@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/mobile-l
Yes, good points, and of course those reports do not mean we have to strive for the same ratios for our own traffic. One could imagine a universe where the browser becomes "the app where I read Wikipedia articles" for most people and we would still be happy with our pageviews (if not with the state of the WWW in general). Still, the two reports show that the environment has definitely been changing and differs a lot between geographies - that's something to be aware of.
In any case, as we know, even US-based mobile Wikipedia readers still overwhelmingly use the web version currently - actually, last month the ratio of app pageviews among mobile pageviews was even a tiny bit lower in the US than globally: 2.9% vs. 3.2%.
And conversely, the ratio of pageviews from the Global North is pretty similar across all channels: 77% on desktop, 80% on apps, 78% on mobile web.
Queries used for the above (all for July 2015):
SELECT SUM(IF (access_method = 'mobile app', view_count, 0))/SUM(view_count) FROM wmf.projectview_hourly WHERE year = 2015 AND month = 7 AND agent_type='user' AND (access_method = 'mobile app' OR access_method = 'mobile web');
SELECT SUM(IF (access_method = 'mobile app', view_count, 0))/SUM(view_count) FROM wmf.projectview_hourly WHERE year = 2015 AND month = 7 AND agent_type='user' AND (access_method = 'mobile app' OR access_method = 'mobile web') AND country_code='US';
SELECT access_method, SUM(IF (FIND_IN_SET(country_code, 'AD,AL,AT,AX,BA,BE,BG,CH,CY,CZ,DE,DK,EE,ES,FI,FO,FR,FX,GB,GG,GI,GL,GR,HR,HU,IE,IL,IM,IS,IT,JE,LI,LU,LV,MC,MD,ME,MK,MT,NL,NO,PL,PT,RO,RS,RU,SE,SI,SJ,SK,SM,TR,VA,AU,CA,HK,MO,NZ,JP,SG,KR,TW,US')
0, view_count, 0))/SUM(view_count) AS percent_GN FROM
wmf.projectview_hourly WHERE year = 2015 AND month = 7 AND agent_type='user' GROUP BY access_method;
(FWIW, https://stats.wikimedia.org/wikimedia/squids/SquidReportCountryData.htm has similar data, but is based on the old pageview defintion and marked as unmaintained and unreliable there. It e.g. shows the iOS app as having *only* users from the Global North ;)
On Thu, Aug 27, 2015 at 10:40 AM, Jon Robson jdlrobson@gmail.com wrote:
It's worth noting that the 2nd graphic given on http://thenextweb.com/insider/2015/08/26/how-we-use-our-phones-is-changing-i... tells us that most app usage is on facebook, entertainment(games). I interpret this as the web is not as engaging as an app. Compare an addictive RPG mobile game with a blog post / wikipedia article - of course more time is going to be spent in the former. I don't think you can compare the two and a lot of these reports bother me since they seem to forget this.
When I was commuting to school back in the day I invested my time on my Nokia 3210 on the game snake. When I got WAP I'd read BBC news sans images. When data was cheaper/faster - blog posts/news articles. Now I have apps my options are endless.. Twitter.. Facebook... maps... ahh
My interpretation is people are choosing to invest their internet time on things such as messaging and entertainment rather than web and that we need to find ways to engage people in the Wikipedia rabbit hole/experience, the platform not being relevant.
On Thu, Aug 27, 2015 at 8:26 AM, Tilman Bayer tbayer@wikimedia.org wrote:
.. well, that would be a bit too simplified, but there's food for thought in these two reports:
http://qz.com/466089/the-fastest-growing-mobile-phone-markets-barely-use-app... ("In Asia and Africa, websites made up 90% and 96% of mobile impressions, respectively, in the second quarter. Their habits are a sharp contrast to the US, where apps accounted for 91% of impressions. Globally, there’s a more even distribution, with apps making up 56% of mobile impressions and websites comprising the remainder.")
http://thenextweb.com/insider/2015/08/26/how-we-use-our-phones-is-changing-i... ("According to Yahoo’s data, the use of the browser on smartphones is quickly declining [in the US]. From 2013 to 2015, the company saw the usage time of the mobile browser drop by over 50 percent as they moved to native apps instead.")
-- Tilman Bayer Senior Analyst Wikimedia Foundation IRC (Freenode): HaeB
Mobile-l mailing list Mobile-l@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/mobile-l
-- Jon Robson
Yeah, I need to actually find the reference where I read the study (wasn't able to see it quickly so will probably look tonight) but IIRC there was a very clear distinction between "people using apps more and more" EXCEPT for news/reference in which case they were almost not using apps at all and only using mobile web (which certainly fits for my personal experience, I've found that every news or reference app I see ends up being more cumbersome and makes finding what I want slower then if I just used the browser and could move around more freely).
While it's certainly interesting (though not surprising) to see the level of entertainment activities I worry that attempting to "compete" time wise with twitter/facebook etc is not a very efficient use of our resources. It's better to make sure that when they DO want data they come to us (and that Twitter/Facebook etc are able to use our data well too :) preferably with a way to measure that but spreading that information is important).
James Alexander Community Advocacy Wikimedia Foundation (415) 839-6885 x6716 @jamesofur
On Fri, Aug 28, 2015 at 12:53 PM, Tilman Bayer tbayer@wikimedia.org wrote:
Yes, good points, and of course those reports do not mean we have to strive for the same ratios for our own traffic. One could imagine a universe where the browser becomes "the app where I read Wikipedia articles" for most people and we would still be happy with our pageviews (if not with the state of the WWW in general). Still, the two reports show that the environment has definitely been changing and differs a lot between geographies - that's something to be aware of.
In any case, as we know, even US-based mobile Wikipedia readers still overwhelmingly use the web version currently - actually, last month the ratio of app pageviews among mobile pageviews was even a tiny bit lower in the US than globally: 2.9% vs. 3.2%.
And conversely, the ratio of pageviews from the Global North is pretty similar across all channels: 77% on desktop, 80% on apps, 78% on mobile web.
Queries used for the above (all for July 2015):
SELECT SUM(IF (access_method = 'mobile app', view_count, 0))/SUM(view_count) FROM wmf.projectview_hourly WHERE year = 2015 AND month = 7 AND agent_type='user' AND (access_method = 'mobile app' OR access_method = 'mobile web');
SELECT SUM(IF (access_method = 'mobile app', view_count, 0))/SUM(view_count) FROM wmf.projectview_hourly WHERE year = 2015 AND month = 7 AND agent_type='user' AND (access_method = 'mobile app' OR access_method = 'mobile web') AND country_code='US';
SELECT access_method, SUM(IF (FIND_IN_SET(country_code,
'AD,AL,AT,AX,BA,BE,BG,CH,CY,CZ,DE,DK,EE,ES,FI,FO,FR,FX,GB,GG,GI,GL,GR,HR,HU,IE,IL,IM,IS,IT,JE,LI,LU,LV,MC,MD,ME,MK,MT,NL,NO,PL,PT,RO,RS,RU,SE,SI,SJ,SK,SM,TR,VA,AU,CA,HK,MO,NZ,JP,SG,KR,TW,US')
0, view_count, 0))/SUM(view_count) AS percent_GN FROM
wmf.projectview_hourly WHERE year = 2015 AND month = 7 AND agent_type='user' GROUP BY access_method;
(FWIW, https://stats.wikimedia.org/wikimedia/squids/SquidReportCountryData.htm has similar data, but is based on the old pageview defintion and marked as unmaintained and unreliable there. It e.g. shows the iOS app as having *only* users from the Global North ;)
On Thu, Aug 27, 2015 at 10:40 AM, Jon Robson jdlrobson@gmail.com wrote:
It's worth noting that the 2nd graphic given on
http://thenextweb.com/insider/2015/08/26/how-we-use-our-phones-is-changing-i...
tells us that most app usage is on facebook, entertainment(games). I interpret this as the web is not as engaging as an app. Compare an addictive RPG mobile game with a blog post / wikipedia article - of course more time is going to be spent in the former. I don't think you can compare the two and a lot of these reports bother me since they seem to forget this.
When I was commuting to school back in the day I invested my time on my Nokia 3210 on the game snake. When I got WAP I'd read BBC news sans images. When data was cheaper/faster - blog posts/news articles. Now I have apps my options are endless.. Twitter.. Facebook... maps... ahh
My interpretation is people are choosing to invest their internet time on things such as messaging and entertainment rather than web and that we need to find ways to engage people in the Wikipedia rabbit hole/experience, the platform not being relevant.
On Thu, Aug 27, 2015 at 8:26 AM, Tilman Bayer tbayer@wikimedia.org
wrote:
.. well, that would be a bit too simplified, but there's food for thought in these two reports:
http://qz.com/466089/the-fastest-growing-mobile-phone-markets-barely-use-app...
("In Asia and Africa, websites made up 90% and 96% of mobile impressions, respectively, in the second quarter. Their habits are a sharp contrast to the US, where apps accounted for 91% of impressions. Globally, there’s a more even distribution, with apps making up 56% of mobile impressions and websites comprising the remainder.")
http://thenextweb.com/insider/2015/08/26/how-we-use-our-phones-is-changing-i...
("According to Yahoo’s data, the use of the browser on smartphones is quickly declining [in the US]. From 2013 to 2015, the company saw the usage time of the mobile browser drop by over 50 percent as they moved to native apps instead.")
-- Tilman Bayer Senior Analyst Wikimedia Foundation IRC (Freenode): HaeB
Mobile-l mailing list Mobile-l@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/mobile-l
-- Jon Robson
-- Tilman Bayer Senior Analyst Wikimedia Foundation IRC (Freenode): HaeB
Mobile-l mailing list Mobile-l@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/mobile-l
On Fri, Aug 28, 2015 at 2:10 PM, James Alexander jalexander@wikimedia.org wrote:
While it's certainly interesting (though not surprising) to see the level of entertainment activities I worry that attempting to "compete" time wise with twitter/facebook etc is not a very efficient use of our resources. It's better to make sure that when they DO want data they come to us (and that Twitter/Facebook etc are able to use our data well too :) preferably with a way to measure that but spreading that information is important).
Preach it James! :)
Bryan
On Fri, Aug 28, 2015 at 4:10 PM, James Alexander jalexander@wikimedia.org wrote:
"people using apps more and more" EXCEPT for news/reference in which case they were almost not using apps at all and only using mobile web
According to the most recent annual study conducted by the IAB, even consumption of news, search, and information in the US favors apps: 57% of users in these categories use mobile apps OVER the mobile web.
This is less than the usage across all categories (which is 88% to 12% in favor of apps), but even in the news, search, and information categories, app usage still represents the MAJORITY of internet time spent by people in the US.
I think this pretty much supports the thesis of the original email of apps = Global North, web = Global South.
Reference: http://www.iab.net/media/file/IAB_Apps_and_Mobile_Web_Final.pdf (See page 5)