.. well, that would be a bit too simplified, but there's food for thought in these two reports: http://qz.com/466089/the-fastest-growing-mobile-phone-markets-barely-use-ap… ("In Asia and Africa, websites made up 90% and 96% of mobile impressions, respectively, in the second quarter. Their habits are a sharp contrast to the US, where apps accounted for 91% of impressions. Globally, there’s a more even distribution, with apps making up 56% of mobile impressions and websites comprising the remainder.") http://thenextweb.com/insider/2015/08/26/how-we-use-our-phones-is-changing-… ("According to Yahoo’s data, the use of the browser on smartphones is quickly declining [in the US]. From 2013 to 2015, the company saw the usage time of the mobile browser drop by over 50 percent as they moved to native apps instead.") -- Tilman Bayer Senior Analyst Wikimedia Foundation IRC (Freenode): HaeB _______________________________________________ Mobile-l mailing list Mobile-l(a)lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/mobile-l

Yes, good points, and of course those reports do not mean we have to strive for the same ratios for our own traffic. One could imagine a universe where the browser becomes "the app where I read Wikipedia articles" for most people and we would still be happy with our pageviews (if not with the state of the WWW in general). Still, the two reports show that the environment has definitely been changing and differs a lot between geographies - that's something to be aware of. In any case, as we know, even US-based mobile Wikipedia readers still overwhelmingly use the web version currently - actually, last month the ratio of app pageviews among mobile pageviews was even a tiny bit lower in the US than globally: 2.9% vs. 3.2%. And conversely, the ratio of pageviews from the Global North is pretty similar across all channels: 77% on desktop, 80% on apps, 78% on mobile web. Queries used for the above (all for July 2015): SELECT SUM(IF (access_method = 'mobile app', view_count, 0))/SUM(view_count) FROM wmf.projectview_hourly WHERE year = 2015 AND month = 7 AND agent_type='user' AND (access_method = 'mobile app' OR access_method = 'mobile web'); SELECT SUM(IF (access_method = 'mobile app', view_count, 0))/SUM(view_count) FROM wmf.projectview_hourly WHERE year = 2015 AND month = 7 AND agent_type='user' AND (access_method = 'mobile app' OR access_method = 'mobile web') AND country_code='US'; SELECT access_method, SUM(IF (FIND_IN_SET(country_code, 'AD,AL,AT,AX,BA,BE,BG,CH,CY,CZ,DE,DK,EE,ES,FI,FO,FR,FX,GB,GG,GI,GL,GR,HR,HU,IE,IL,IM,IS,IT,JE,LI,LU,LV,MC,MD,ME,MK,MT,NL,NO,PL,PT,RO,RS,RU,SE,SI,SJ,SK,SM,TR,VA,AU,CA,HK,MO,NZ,JP,SG,KR,TW,US') wmf.projectview_hourly WHERE year = 2015 AND month = 7 AND agent_type='user' GROUP BY access_method; (FWIW, https://stats.wikimedia.org/wikimedia/squids/SquidReportCountryData.htm has similar data, but is based on the old pageview defintion and marked as unmaintained and unreliable there. It e.g. shows the iOS app as having *only* users from the Global North ;) On Thu, Aug 27, 2015 at 10:40 AM, Jon Robson <jdlrobson(a)gmail.com> wrote: http://thenextweb.com/insider/2015/08/26/how-we-use-our-phones-is-changing-… wrote: http://qz.com/466089/the-fastest-growing-mobile-phone-markets-barely-use-ap… http://thenextweb.com/insider/2015/08/26/how-we-use-our-phones-is-changing-… -- Tilman Bayer Senior Analyst Wikimedia Foundation IRC (Freenode): HaeB _______________________________________________ Mobile-l mailing list Mobile-l(a)lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/mobile-l

"people using apps more and more" EXCEPT for news/reference in which case they were almost not using apps at all and only using mobile web