Hi everyone,
For those of you who aren't aware, the Mobile Apps Team has been running an
experiment in Wikipedia Beta on Android. We're trialling a single, visually
appealing result at the end of articles instead of the three from "Read
more". We're calling this "Read next". What happens is that
approximately
half of Wikipedia Beta users are shown read next on every article, and the
other half are shown read more. Here's some example screenshots:
- Read next:
http://i.imgur.com/StTLAPU.png
- Read more:
http://i.imgur.com/ecb2cy2.png
Here's the verdict of the test!
- Read more has a clickthrough rate of 15.4% (65,448 views, 10,600
clicks)
- Read next has a clickthrough rate of 10.4% (59,668 views, 6,180 clicks)
So it would seem that read next is not as effective at driving clicks as
read more is. Interesting!
Thanks,
Dan
--
Dan Garry
Associate Product Manager, Mobile Apps
Wikimedia Foundation
