On Jul 17, 2014, at 6:33 PM, Howie Fung
<hfung(a)wikimedia.org> wrote:
Thanks for putting this together -- this is really interesting data. It's
interesting that the 5+ activation rate for mobile web > desktop now -- just a few
months ago, mobile was about half of desktop.
Yeah, the jump happened in May, and we still don't know why. My theory is
lastmodified, but it's a bit of a stretch for 5+.
It could be the case that mobile web editors make a smaller number of small edits/spread
a big edit out into smaller ones -- would be interesting at some point to see whether
these initial edits happen in rapid succession.
I can play around with some visualizations for that :)
It'll also be interesting to compare the
(short-term) retention rates of mobile vs. desktop.
The Activation rate for apps is weird. We know on desktop that about 70% of users create
an account, but never edit -- this would imply that on mobile apps a far higher percentage
of users create accounts for reasons unrelated to editing. We should look a little closer
to the data . Something doesn't seem right.
If it's weird, it's at least consistently weird -- I saw the same thing (a ~1% 1+
conversion rate) in the early post-release data. This is coming from Wikimetrics, which is
pretty reliable. But yeah, let's get an independent third party to verify...
In the meantime, some wild speculation: maybe people really are used to signing up on all
apps as part of first time ux without necessarily getting anything out of it, more so than
on other platforms.
Howie
On Thu, Jul 17, 2014 at 5:40 PM, Maryana Pinchuk
<mpinchuk(a)wikimedia.org> wrote:
Greetings all, and happy 1 month anniversary of the tablet redirect :)
I've got some data to share on new tablet, phone, and app editors and how they stack
up against new desktop editors. This is enwiki only for now; I await the glorious return
of Dario to help us out with global data :)
New active mobile editors
Our metric for new active mobile editors is 5+ edits within 30 days of registration, so
we don't quite have the full numbers on the first month of newly registered users yet
(because people who signed up yesterday haven't had time to reach active status). But
here's today's snapshot of the percent of newly registered users we've
converted to active editors in the last 30 days across all out different platforms:
<image (21).png>
Note that the trend Dario observed still holds – both newly registered tablet and mobile
site users are being converted to 5+ editors at a higher rate than desktop.
Slightly concerning is the conversion rate on the Android app – I'd have expected
this to be higher, more in line with mobile site editors on phones. We'll need to
figure out if this is due to users editing anonymously on the app instead of signing in
and counting toward our new active user count.
New user productivity
I was also interested in the volume of contribution we're seeing across each of the
platforms, to get a sense of how much new folks are contributing. So I ran the numbers for
bytes changed (added, removed, and total changed) by newly registered users across all our
different platforms:
<image (20).png>
Though mobile site editors (both tablet and phone) are reaching 5+ edits at a higher rate
than desktop users, it looks like desktop editors make significantly bigger edits in terms
of bytes. Not super surprising, given the smaller screen real-estate and greater
difficulty in contributing longform text, but it's good to validate that with real
data. Note again that Android app editors are on the lower end of bytes contributed.
To me, these two graphs raise the question of whether mobile site editors (on both
tablets & phones) make a larger number of small edits as opposed to one big edit like
they might on desktop. I don't know if we'll be able to answer that definitively
anytime soon, but it's definitely something to think about and dig into more in the
future...
--
Maryana Pinchuk
Product Manager, Wikimedia Foundation
wikimediafoundation.org
--
_______________________
Howie Fung
Director of Product Development
Wikimedia Foundation
hfung(a)wikimedia.org