http://istrategylabs.com/2014/01/3-million-teens-leave-facebook-in-3-years-t...
True, people have different motivations (!) for using Wikipedia and FB. But if other sites are strongly impacted by changing patterns in use by different age groups, maybe it's worth investigating whether something similar is happening to Wikimedia sites, too? Do we have data on page views/user activity by age group?
Cheers, Andrew
I guess it all depends on whether we think Wikipedians' parents (and nerdy older siblings[1]) are constantly posting embarrassing photos of them to Commons?
- J
[1] see Morgan, Jonathan T.
On Wed, Jan 15, 2014 at 6:54 PM, Andrew Green agreen@wikimedia.org wrote:
http://istrategylabs.com/2014/01/3-million-teens-leave- facebook-in-3-years-the-2014-facebook-demographic-report/
True, people have different motivations (!) for using Wikipedia and FB. But if other sites are strongly impacted by changing patterns in use by different age groups, maybe it's worth investigating whether something similar is happening to Wikimedia sites, too? Do we have data on page views/user activity by age group?
Cheers, Andrew
Analytics mailing list Analytics@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/analytics
BTW I wasn't just being flippant earlier. Data from the most recent Pew internet study and elsewhere strongly suggest that Facebook is on the wane among teens not just because of new mobile competition, but increasingly *because all of their parents are on FB.*
http://www.washingtonpost.com/business/technology/facebook-still-leads-socia...
On Wed, Jan 15, 2014 at 8:13 PM, Jonathan Morgan jmorgan@wikimedia.orgwrote:
I guess it all depends on whether we think Wikipedians' parents (and nerdy older siblings[1]) are constantly posting embarrassing photos of them to Commons?
- J
[1] see Morgan, Jonathan T.
On Wed, Jan 15, 2014 at 6:54 PM, Andrew Green agreen@wikimedia.orgwrote:
http://istrategylabs.com/2014/01/3-million-teens-leave- facebook-in-3-years-the-2014-facebook-demographic-report/
True, people have different motivations (!) for using Wikipedia and FB. But if other sites are strongly impacted by changing patterns in use by different age groups, maybe it's worth investigating whether something similar is happening to Wikimedia sites, too? Do we have data on page views/user activity by age group?
Cheers, Andrew
Analytics mailing list Analytics@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/analytics
-- Jonathan T. Morgan Learning Strategist Wikimedia Foundation jmorgan@wikimedia.org +1 (206) 914 - 8358
On Wed, Jan 15, 2014 at 6:54 PM, Andrew Green agreen@wikimedia.org wrote:
http://istrategylabs.com/2014/01/3-million-teens-leave- facebook-in-3-years-the-2014-facebook-demographic-report/
True, people have different motivations (!) for using Wikipedia and FB. But if other sites are strongly impacted by changing patterns in use by different age groups, maybe it's worth investigating whether something similar is happening to Wikimedia sites, too? Do we have data on page views/user activity by age group?
I'm not sure we have any data along those lines. ComScore may have something perhaps.
To expand on the qualitative side though...
- As you say, Facecbook and Wikipedia are very different things. Social networks are inherently fickle pursuits for young people. It's easy to forget that Wikipedia is actually older than Friendster, MySpace, and Facebook. Social destinations inevitably wax and wane because they're based on what's cool, while Wikipedia is not cool. Wikipedia is a utility. That's true for people of all ages. - We are pretty certain that, when it comes to high school age kids and college students, Wikipedia's utility has not been replaced by some other reference work. - We know for a fact that very young people have always been part of our editor communities. We've had and continue to have even teenage admins, bureaucrats, and others in leadership positions. That's pretty remarkable.
Comscore would need to be the source for this. We wouldn't profile our readers in this way -- note that the source for the linked report is FB's advertising platform.
Personally, I think the shift to mobile is far more interesting for Wikipedia.
-Toby
On Wed, Jan 15, 2014 at 10:36 PM, Steven Walling swalling@wikimedia.orgwrote:
On Wed, Jan 15, 2014 at 6:54 PM, Andrew Green agreen@wikimedia.orgwrote:
http://istrategylabs.com/2014/01/3-million-teens-leave- facebook-in-3-years-the-2014-facebook-demographic-report/
True, people have different motivations (!) for using Wikipedia and FB. But if other sites are strongly impacted by changing patterns in use by different age groups, maybe it's worth investigating whether something similar is happening to Wikimedia sites, too? Do we have data on page views/user activity by age group?
I'm not sure we have any data along those lines. ComScore may have something perhaps.
To expand on the qualitative side though...
- As you say, Facecbook and Wikipedia are very different things. Social
networks are inherently fickle pursuits for young people. It's easy to forget that Wikipedia is actually older than Friendster, MySpace, and Facebook. Social destinations inevitably wax and wane because they're based on what's cool, while Wikipedia is not cool. Wikipedia is a utility. That's true for people of all ages.
- We are pretty certain that, when it comes to high school age kids and
college students, Wikipedia's utility has not been replaced by some other reference work.
- We know for a fact that very young people have always been part of our
editor communities. We've had and continue to have even teenage admins, bureaucrats, and others in leadership positions. That's pretty remarkable.
-- Steven Walling, Product Manager https://wikimediafoundation.org/
Analytics mailing list Analytics@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/analytics
Thanks for the link - it's very funny and ironic to see the decline in participation by college students, when that was the whole basis for fb in the first place. Probably the colleges and universities (and maybe high schools?) have caught on that the old paper facebook was not as effective and have created some sort of online alternative.
And I would agree that the dramatic increase in "US Female" participation probably includes a good number of mothers, whose daughters massively delete their accounts in retaliation...
As for profiling readers, WMNL has done this with their editor survey and learned some interesting statistics about the contributors vs readers. I think this work should be continued and the data examined to both assist existing contributors, and tempt readers into becoming contributors.
2014/1/16, Toby Negrin tnegrin@wikimedia.org:
Comscore would need to be the source for this. We wouldn't profile our readers in this way -- note that the source for the linked report is FB's advertising platform.
Personally, I think the shift to mobile is far more interesting for Wikipedia.
-Toby
On Wed, Jan 15, 2014 at 10:36 PM, Steven Walling swalling@wikimedia.orgwrote:
On Wed, Jan 15, 2014 at 6:54 PM, Andrew Green agreen@wikimedia.orgwrote:
http://istrategylabs.com/2014/01/3-million-teens-leave- facebook-in-3-years-the-2014-facebook-demographic-report/
True, people have different motivations (!) for using Wikipedia and FB. But if other sites are strongly impacted by changing patterns in use by different age groups, maybe it's worth investigating whether something similar is happening to Wikimedia sites, too? Do we have data on page views/user activity by age group?
I'm not sure we have any data along those lines. ComScore may have something perhaps.
To expand on the qualitative side though...
- As you say, Facecbook and Wikipedia are very different things. Social
networks are inherently fickle pursuits for young people. It's easy to forget that Wikipedia is actually older than Friendster, MySpace, and Facebook. Social destinations inevitably wax and wane because they're based on what's cool, while Wikipedia is not cool. Wikipedia is a utility. That's true for people of all ages.
- We are pretty certain that, when it comes to high school age kids and
college students, Wikipedia's utility has not been replaced by some other reference work.
- We know for a fact that very young people have always been part of our
editor communities. We've had and continue to have even teenage admins, bureaucrats, and others in leadership positions. That's pretty remarkable.
-- Steven Walling, Product Manager https://wikimediafoundation.org/
Analytics mailing list Analytics@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/analytics
Thanks for the link - it's very funny and ironic to see the decline in participation by college students, when that was the whole basis for fb in the first place.
But at that time there were no mobile messaging apps as good as whatsApp (400 million monthly users, most of them not in the US: http://www.theverge.com/2013/12/19/5228656/whatsapp-now-has-over-400-million...) and those play a big role (THE big role?) in social nowadays.
Also, the shift to mobile is a world wide trend (more so among young users) and FB was not good in mobile until very recently. As Toby said mobile is crucial for any big website, it being Wikipedia or FB.
On Thu, Jan 16, 2014 at 9:50 AM, Jane Darnell jane023@gmail.com wrote:
Thanks for the link - it's very funny and ironic to see the decline in participation by college students, when that was the whole basis for fb in the first place. Probably the colleges and universities (and maybe high schools?) have caught on that the old paper facebook was not as effective and have created some sort of online alternative.
And I would agree that the dramatic increase in "US Female" participation probably includes a good number of mothers, whose daughters massively delete their accounts in retaliation...
As for profiling readers, WMNL has done this with their editor survey and learned some interesting statistics about the contributors vs readers. I think this work should be continued and the data examined to both assist existing contributors, and tempt readers into becoming contributors.
2014/1/16, Toby Negrin tnegrin@wikimedia.org:
Comscore would need to be the source for this. We wouldn't profile our readers in this way -- note that the source for the linked report is FB's advertising platform.
Personally, I think the shift to mobile is far more interesting for Wikipedia.
-Toby
On Wed, Jan 15, 2014 at 10:36 PM, Steven Walling swalling@wikimedia.orgwrote:
On Wed, Jan 15, 2014 at 6:54 PM, Andrew Green agreen@wikimedia.orgwrote:
http://istrategylabs.com/2014/01/3-million-teens-leave- facebook-in-3-years-the-2014-facebook-demographic-report/
True, people have different motivations (!) for using Wikipedia and FB. But if other sites are strongly impacted by changing patterns in use by different age groups, maybe it's worth investigating whether something similar is happening to Wikimedia sites, too? Do we have data on page views/user activity by age group?
I'm not sure we have any data along those lines. ComScore may have something perhaps.
To expand on the qualitative side though...
- As you say, Facecbook and Wikipedia are very different things. Social
networks are inherently fickle pursuits for young people. It's easy to forget that Wikipedia is actually older than Friendster, MySpace, and Facebook. Social destinations inevitably wax and wane because they're based on what's cool, while Wikipedia is not cool. Wikipedia is a utility. That's true for people of all ages.
- We are pretty certain that, when it comes to high school age kids and
college students, Wikipedia's utility has not been replaced by some
other
reference work.
- We know for a fact that very young people have always been part of our
editor communities. We've had and continue to have even teenage admins, bureaucrats, and others in leadership positions. That's pretty remarkable.
-- Steven Walling, Product Manager https://wikimediafoundation.org/
Analytics mailing list Analytics@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/analytics
Analytics mailing list Analytics@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/analytics