Comscore would need to be the source for this. We wouldn't profile our
readers in this way -- note that the source for the linked report is FB's
advertising platform.
Personally, I think the shift to mobile is far more interesting for
Wikipedia.
-Toby
On Wed, Jan 15, 2014 at 10:36 PM, Steven Walling <swalling(a)wikimedia.org>wrote;wrote:
On Wed, Jan 15, 2014 at 6:54 PM, Andrew Green <agreen(a)wikimedia.org>wrote;wrote:
http://istrategylabs.com/2014/01/3-million-teens-leave-
facebook-in-3-years-the-2014-facebook-demographic-report/
True, people have different motivations (!) for using Wikipedia and FB.
But if other sites are strongly impacted by changing patterns in use by
different age groups, maybe it's worth investigating whether something
similar is happening to Wikimedia sites, too? Do we have data on page
views/user activity by age group?
I'm not sure we have any data along those lines. ComScore may have
something perhaps.
To expand on the qualitative side though...
- As you say, Facecbook and Wikipedia are very different things. Social
networks are inherently fickle pursuits for young people. It's easy to
forget that Wikipedia is actually older than Friendster, MySpace, and
Facebook. Social destinations inevitably wax and wane because they're based
on what's cool, while Wikipedia is not cool. Wikipedia is a utility. That's
true for people of all ages.
- We are pretty certain that, when it comes to high school age kids and
college students, Wikipedia's utility has not been replaced by some other
reference work.
- We know for a fact that very young people have always been part of our
editor communities. We've had and continue to have even teenage admins,
bureaucrats, and others in leadership positions. That's pretty remarkable.
--
Steven Walling,
Product Manager
https://wikimediafoundation.org/
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