Thanks for the link - it's very funny and ironic to see the decline in
participation by college students, when that was the whole basis for
fb in the first place. Probably the colleges and universities (and
maybe high schools?) have caught on that the old paper facebook was
not as effective and have created some sort of online alternative.

And I would agree that the dramatic increase in "US Female"
participation probably includes a good number of mothers, whose
daughters massively delete their accounts in retaliation...

As for profiling readers, WMNL has done this with their editor survey
and learned some interesting statistics about the contributors vs
readers. I think this work should be continued and the data examined
to both assist existing contributors, and tempt readers into becoming
contributors.

2014/1/16, Toby Negrin <tnegrin@wikimedia.org>:

> Comscore would need to be the source for this. We wouldn't profile our
> readers in this way -- note that the source for the linked report is FB's
> advertising platform.
>
> Personally, I think the shift to mobile is far more interesting for
> Wikipedia.
>
> -Toby
>
>
> On Wed, Jan 15, 2014 at 10:36 PM, Steven Walling
> <swalling@wikimedia.org>wrote:
>
>>
>> On Wed, Jan 15, 2014 at 6:54 PM, Andrew Green
>> <agreen@wikimedia.org>wrote:
>>
>>> http://istrategylabs.com/2014/01/3-million-teens-leave-
>>> facebook-in-3-years-the-2014-facebook-demographic-report/
>>>
>>> True, people have different motivations (!) for using Wikipedia and FB.
>>> But if other sites are strongly impacted by changing patterns in use by
>>> different age groups, maybe it's worth investigating whether something
>>> similar is happening to Wikimedia sites, too? Do we have data on page
>>> views/user activity by age group?
>>
>>
>> I'm not sure we have any data along those lines. ComScore may have
>> something perhaps.
>>
>> To expand on the qualitative side though...
>>
>> - As you say, Facecbook and Wikipedia are very different things. Social
>> networks are inherently fickle pursuits for young people. It's easy to
>> forget that Wikipedia is actually older than Friendster, MySpace, and
>> Facebook. Social destinations inevitably wax and wane because they're
>> based
>> on what's cool, while Wikipedia is not cool. Wikipedia is a utility.
>> That's
>> true for people of all ages.
>> - We are pretty certain that, when it comes to high school age kids and
>> college students, Wikipedia's utility has not been replaced by some other
>> reference work.
>> - We know for a fact that very young people have always been part of our
>> editor communities. We've had and continue to have even teenage admins,
>> bureaucrats, and others in leadership positions. That's pretty
>> remarkable.
>>
>>
>>
>> --
>> Steven Walling,
>> Product Manager
>> https://wikimediafoundation.org/
>>
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>>
>>
>

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