http://istrategylabs.com/2014/01/3-million-teens-leave- facebook-in-3-years-the-2014-facebook-demographic-report/ True, people have different motivations (!) for using Wikipedia and FB. But if other sites are strongly impacted by changing patterns in use by different age groups, maybe it's worth investigating whether something similar is happening to Wikimedia sites, too? Do we have data on page views/user activity by age group? Cheers, Andrew _______________________________________________ Analytics mailing list Analytics(a)lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/analytics

http://istrategylabs.com/2014/01/3-million-teens-leave- facebook-in-3-years-the-2014-facebook-demographic-report/ True, people have different motivations (!) for using Wikipedia and FB. But if other sites are strongly impacted by changing patterns in use by different age groups, maybe it's worth investigating whether something similar is happening to Wikimedia sites, too? Do we have data on page views/user activity by age group?

Comscore would need to be the source for this. We wouldn't profile our readers in this way -- note that the source for the linked report is FB's advertising platform. Personally, I think the shift to mobile is far more interesting for Wikipedia. -Toby On Wed, Jan 15, 2014 at 10:36 PM, Steven Walling <swalling(a)wikimedia.org>wrote;wrote: > > On Wed, Jan 15, 2014 at 6:54 PM, Andrew Green > <agreen(a)wikimedia.org>wrote;wrote: > >> http://istrategylabs.com/2014/01/3-million-teens-leave- >> facebook-in-3-years-the-2014-facebook-demographic-report/ >> >> True, people have different motivations (!) for using Wikipedia and FB. >> But if other sites are strongly impacted by changing patterns in use by >> different age groups, maybe it's worth investigating whether something >> similar is happening to Wikimedia sites, too? Do we have data on page >> views/user activity by age group? > > > I'm not sure we have any data along those lines. ComScore may have > something perhaps. > > To expand on the qualitative side though... > > - As you say, Facecbook and Wikipedia are very different things. Social > networks are inherently fickle pursuits for young people. It's easy to > forget that Wikipedia is actually older than Friendster, MySpace, and > Facebook. Social destinations inevitably wax and wane because they're > based > on what's cool, while Wikipedia is not cool. Wikipedia is a utility. > That's > true for people of all ages. > - We are pretty certain that, when it comes to high school age kids and > college students, Wikipedia's utility has not been replaced by some