Have we got a copy text writer in the team/community or any copy text guidelines? Currently on the mobile site in beta mode [1] we have the text 'Type your search here...' on the search box before you click on it. This created (IMO) an interesting discussion [2].
Personally I think we have a chance to be more inspiring with the words we use. It would be good to think more about this sort of thing across mobile to strengthen the MediaWiki/Wikipedia brand.
Little things like copy text can make all the difference. 'I'm feeling lucky' on Google for instance rather than 'Go to the top search result' is fun and meaningful. Likewise we could imagine our 'Random' button in the main menu saying 'Inspire me' or 'Surprise me'. Facebook 'What's on your mind?' in the update status box is much more interesting than 'type your status here'.
Copy text has always been something that interests me so I'd be interested if others have an expertise here...
Let me know! ~Jon
[1] http://mobile-geo.wmflabs.org/w/index.php?title=Georgia_(country)&usefor... [2] https://www.mediawiki.org/wiki/MobileFrontend/Feedback#Copy_text