Hello everyone,
The 2030 Movement Brand Project team is still recruiting Affiliate Liaisons. If you are
interested in serving as the affiliate, you have until April 18th to express interest.
Thank you,
Esther
----------------------------
EstherJackson
Public Services Librarian
O: 718.817.8827, 8834
----------------------------
Begin forwarded message:
From: Samir Elsharbaty
<selsharbaty@wikimedia.org<mailto:selsharbaty@wikimedia.org>>
Subject: Re: [Wren] [Brand Project] Collaborating on a new brand identity for our
movement
Date: April 9, 2020 at 8:38:01 PM EDT
To: "Jackson, Esther" <ejackson@nybg.org<mailto:ejackson@nybg.org>>
Cc: Brand Project
<brandproject@wikimedia.org<mailto:brandproject@wikimedia.org>>
[External E-Mail: Verify source before clicking on any links or opening any attachments.]
Hi Esther,
We wanted to follow up on our previous email with an update on the 2030 Movement Brand
Project<https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/…
based on the new realities we all face due to the global pandemic, share an invitation to
an event this month and renew our request for you regarding the project liaison.
We know there continues to be so much uncertainty, which is why we are slowing down the
process of the project. Big changes are happening to all of us these days. With that, we
want to make sure that we respect your time and priorities. This means we are:
*
Adjusting the timeline approach to have more flexibility for participants and smaller
time commitments.
*
Revising the project schedule month-by-month in order to reflect participants’ needs and
the global situation.
*
Increased messaging (more emails with updates!) announcing what is happening and when.
Affiliate Liaisons?
We are requesting all Wikimedia affiliates to designate a liaison for the Movement Brand
project. This liaison will be the contact point between their affiliation and the project
team. We will send the project updates and requests for feedback to this person who will,
in turn collect the group’s feedback and send it back to us. If you are interested in
participating in the project,
please let us know who WREN UG's liaison will be by April 18.
Get on the list!
Once you and your affiliate agree on the liaison, please add their name to the Affiliate
liaisons section of the Participants list on the Brand Network Meta
page<https://meta.wikimedia.org/wiki/Brand_Network>rk>. This page, along with the Brand
Network group on
Facebook<https://www.facebook.com/groups/wikipediabrandnetwork/>k/>,
is a discussion venue for the Brand Network where updates, open questions, case studies,
and more will be shared. Watchlist the page to follow discussion.
Feeling a bit overwhelmed?
Please see attached an overall summary of the Brand Project with links to where you can
learn more. It gives an overview of the project, shows where we are at in the process, and
outlines roles and responsibilities for the affiliate liaisons.
This month: LIVE Unified Concept Presentation
To honor, celebrate, and conclude the work around the
concepts<https://brandingwikipedia.org/concepts/> referred to in our previous email
above, Snohetta and the Brand Project team will present the Unified Concept LIVE on 16
April, 15:00 - 16:00 GMT. Snøhetta will explain how they used the ideas, feedback and
conceptual models from the workshops and online exercises to arrive at a final, unified
concept. This unified concept will be the foundation for the upcoming work around the
naming conventions, visual decisions, and the overall design system. The session will also
be recorded and made available for viewing after. You can join us on
Zoom<https://wikimedia.zoom.us/j/769565325> or watch live on
Youtube<https://www.youtube.com/watch?v=xS72O6Si94Q>4Q>. Note: this is not a
presentation of a proposal for a naming convention or design.
May & beyond
We had planned to explore the movement naming conventions in April. We are pushing this
out to a later date.
Now discussion around naming will happen in May at the earliest, with great care given to
how the global pandemic continues to impact our world and our communities. We will send an
update on this at the end of April.
Although the project timeline will continue to be adjusted based on the global situation,
please know all feedback opportunities will be scheduled for two-week-long periods, and
you will also get a two-week advance notice before any opportunities happen. This will
allow for a full month of planning and engagement at each phase, which will hopefully make
participation possible for whoever would like to join.
We will get back to you with an update by the end of April with the project schedule for
May. In the meanwhile, let us know if you have any questions. Thank you for your
dedication to our movement and to setting knowledge free.
Best,
Samir and the Brand Project team.
[
https://lh5.googleusercontent.com/X4m8hlmRtGy-cZojsa18gGS55lLqw9Q-YwUwfhcuB…]
Samir Elsharbaty (he/him)
Community Brand and Marketing coordinator
Wikimedia
Foundation<https://wikimediafoundation.org/>
On Fri, Mar 20, 2020 at 4:58 PM Samir Elsharbaty
<selsharbaty@wikimedia.org<mailto:selsharbaty@wikimedia.org>> wrote:
Thanks Esther,
No worries about the liaison question, Esther. Anything can wait now!
Stay safe and healthy!
[
https://lh5.googleusercontent.com/X4m8hlmRtGy-cZojsa18gGS55lLqw9Q-YwUwfhcuB…]
Samir Elsharbaty (he/him)
Community Brand and Marketing coordinator
Wikimedia
Foundation<https://wikimediafoundation.org/>
On Wed, Mar 18, 2020 at 9:24 PM Jackson, Esther
<ejackson@nybg.org<mailto:ejackson@nybg.org>> wrote:
Thanks for the information, Samir. Our group didn’t have the chance to speak about your
request at our meeting today and will hopefully do so at the next meeting.
Any additional information you can provide about the costs of this project from the WMF
administration is appreciated.
Best,
Esther
‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑
Esther
Jackson
Public Services Librarian
O: 718.817.<tel:718.817.8827,%208834> 8827,
8834<tel:718-817-8827,%208834>
‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑
On Mar 18, 2020, at 8:36 AM, Samir Elsharbaty
<selsharbaty@wikimedia.org<mailto:selsharbaty@wikimedia.org>> wrote:
[External E-Mail: Verify source before clicking on any links or opening any attachments.]
Hi Esther,
Thanks for your response to my email and sorry for the late response. I was away from work
on Thursday and Friday last week due to a big storm that left me without internet/power.
I'm afraid that we don't have an answer to your question about the full project
budget as staff do not determine budget allocations.
As for the workshop attendees, we shared a survey form on the brand network and encouraged
everyone in our movement to fill in the form and join us. In some cases we encouraged a
limited number of affiliate leaders, community groups and underrepresented communities to
fill in the form and join our workshops. We selected the participants based on their
responses to this survey form.
Hope that helps and please let me know if you have any other questions!
Best,
Samir
[
https://lh5.googleusercontent.com/X4m8hlmRtGy-cZojsa18gGS55lLqw9Q-YwUwfhcuB…]
Samir Elsharbaty (he/him)
Community Brand and Marketing coordinator
Wikimedia
Foundation<https://wikimediafoundation.org/>
On Thu, Mar 12, 2020 at 6:52 PM Jackson, Esther
<ejackson@nybg.org<mailto:ejackson@nybg.org>> wrote:
Dear Samir,
Thank you for providing all of this information and detail. I would love to learn more
about the project, including the cost and how the workshop attendees were selected.
Thanks for providing more clarity.
Best,
Esther Jackson
Wikimedian in Residence at the New York Botanical Garden
‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑
Esther
Jackson
Public Services Librarian
The New York Botanical Garden
2900 Southern Boulevard
Bronx, NY 10458
O: 718.817.<tel:718.817.8827,%208834> 8827,
8834<tel:718-817-8827,%208834>
ejackson@nybg.org<mailto:ejackson@nybg.org>
nybg.org<https://www.nybg.org/>
‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑
NYBGSig
This message contains information that may be confidential and privileged. If you are not
the named addressee, you should not use, copy, or disclose to anyone the message or any
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you have received this e-mail by mistake and delete this e-mail from your system. E-mail
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‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑
________________________________
From: Wren
<wren-bounces@lists.wikimedia.org<mailto:wren-bounces@lists.wikimedia.org>> on
behalf of Samir Elsharbaty
<selsharbaty@wikimedia.org<mailto:selsharbaty@wikimedia.org>>
Sent: Wednesday, March 11, 2020 9:34 AM
To: wren@lists.wikimedia.org<mailto:wren@lists.wikimedia.org>
<wren@lists.wikimedia.org<mailto:wren@lists.wikimedia.org>>
Cc: Brand Project
<brandproject@wikimedia.org<mailto:brandproject@wikimedia.org>>
Subject: Re: [Wren] [Brand Project] Collaborating on a new brand identity for our
movement
[External E-Mail: Verify source before clicking on any links or opening any attachments.]
Hello again!
While you work with your group to select a liason for the brand project, we wanted to let
you know about an important feedback opportunity that will be going on for the next week.
Over the past months, our design partner Snohetta has hosted 8 workshops in Norway, India
and online, which included 97 movement members from 41 nations. Participants of the
workshops were asked to collectively answer the question “Who are we?” by designing
concepts. 23 concepts came out of the workshops.
Snohetta has now published these 23 concepts for
review<https://brandingwikipedia.org/concepts/?fbclid=IwAR1YLWd3fiCAAoB1…CA>.
We’d like to know, in your opinion, which concepts best represent the Wikimedia movement.
You can review the concepts by “liking” your favorites or by leaving comments.
We’d like to get as wide of a range of feedback as possible, so please share the link with
anyone you feel may be interested in participating.
Please let me know if you have any questions
Samir
[
https://lh5.googleusercontent.com/X4m8hlmRtGy-cZojsa18gGS55lLqw9Q-YwUwfhcuB…]
Samir Elsharbaty (he/him)
Community Brand and Marketing coordinator
Wikimedia
Foundation<https://wikimediafoundation.org/>
On Mon, Mar 9, 2020 at 6:42 AM Samir Elsharbaty
<selsharbaty@wikimedia.org<mailto:selsharbaty@wikimedia.org>> wrote:
Dear WREN UG members,
My name is Samir Elsharbaty. I'm a community brand and marketing coordinator at the
Wikimedia Foundation. I'm reaching out with an update and an invitation to join us in
the movement brand project.
Last year, we started the movement brand
project<https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/…ct>;
a project to evolve the Wikimedia movement’s brand identity system. To do this we have
partnered with
Snøhetta<https://en.wikipedia.org/wiki/Sn%C3%B8hetta_(company)>y)>, an
international branding and architecture agency. Through workshops, exercises, and requests
for feedback, Snøhetta is working with Wikimedia communities to create an updated naming
convention and design, which will be used by the Wikimedia Foundation and will be opt-in
for affiliates.
As a Wikimedia affiliate organization, WREN UG is an important stakeholder in this
project. I would like to invite you to become part of a process to shape our global shared
brand identity. Participation is not time consuming but crucial to direct our work ahead.
Over the next five months, the brand team will be helping Snøhetta gather community
feedback at key moments. Your involvement would revolve around receiving updates and
providing feedback on proposals for a naming convention and brand design. If you are
interested, please select one or two people from WREN to act as a Liaison between our team
and your group during this process. We will send important updates and all feedback
opportunities to that person so that they can share with the group and collect your
feedback.
This process will arrive at a new branding system that you will be able to adopt if you
choose, so we hope that you will decide to participate.
In the meantime, here are main hubs for updates and discussion on this project:
1.
The brand network on
Facebook<https://www.facebook.com/groups/wikipediabrandnetwork>rk>.
2.
Snohetta’s project hub,
brandingwikipedia.org<https://brandingwikipedia.org/>g/>.
3.
The project page on
meta<https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/203…ct>.
Please reach out to us with any questions or thoughts you may have.
I’m looking forward to collaborating with you!
Best regards,
Samir
[
https://lh5.googleusercontent.com/X4m8hlmRtGy-cZojsa18gGS55lLqw9Q-YwUwfhcuB…]
Samir Elsharbaty (he/him)
Community Brand and Marketing coordinator
Wikimedia
Foundation<https://wikimediafoundation.org/>