Hi all,

(summary: join us https://commons.wikimedia.org/wiki/Commons:Wiki_Loves_Monuments_2022/Office_hour#Next_office_hour for a workshop on Saturday 1 October at 2pm UTC / 10am EDT)

After some discussions with various people we thought it might be useful to have a discussion/office hour about landing pages and making the design of them effective. This is a bit late in the game for most of you, but some campaigns will only run in October, so it may be better late than not at all. I would like to repeat this next year in June/July (maybe at Wikimania?).

Over the past years, we have developed some documentation on how to create a good landing page https://commons.wikimedia.org/wiki/Commons:Wiki_Loves_Monuments/Documentation/Landing_page and we have shared a template https://commons.wikimedia.org/wiki/Commons:Wiki_Loves_Monuments/Documentation/Landingpage_Template that the international team believes could be a useful starting point for many competitions that is also more mobile friendly (here https://commons.wikimedia.org/wiki/Commons:Wiki_Loves_Monuments/Documentation/Example_landing_page is an older version).

Last year I have done a research project to analyze the performance of our banner workflow (some results should be shared in the coming weeks) and while there are no formal findings for this, I did note that the countries with lowest conversion (percentage of user IDs that click on the banner that continue to the upload page) seemed to be somewhat correlated with design elements of the pages (they looked more like Wikipedia articles and/or were missing a clear call to action).

What I thought might be useful is to organize an explicit opportunity for organizers from different campaigns to show their landing page/workflow, and get some feedback from other organizers. We have all gone through the challenges of setting up these processes, and we can keep improving them.

The workshop will be on Google Meet at 1 October, 14:00 UTC (10:00 EDT, 16:00 CEST). Please sign up here https://commons.wikimedia.org/wiki/Commons:Wiki_Loves_Monuments_2022/Office_hour#Next_office_hour so that we can prepare a bit. Link will be shared there too.

Best, Lodewijk