Hi all,
(summary: join us
<https://commons.wikimedia.org/wiki/Commons:Wiki_Loves_Monuments_2022/Office_hour#Next_office_hour>
for a workshop on Saturday 1 October at 2pm UTC / 10am EDT)
After some discussions with various people we thought it might be useful to
have a discussion/office hour about landing pages and making the design of
them effective. This is a bit late in the game for most of you, but some
campaigns will only run in October, so it may be better late than not at
all. I would like to repeat this next year in June/July (maybe at
Wikimania?).
Over the past years, we have developed some documentation on how to create
a good landing page
<https://commons.wikimedia.org/wiki/Commons:Wiki_Loves_Monuments/Documentation/Landing_page>
and
we have shared a template
<https://commons.wikimedia.org/wiki/Commons:Wiki_Loves_Monuments/Documentation/Landingpage_Template>
that the international team believes could be a useful starting point for
many competitions that is also more mobile friendly (here
<https://commons.wikimedia.org/wiki/Commons:Wiki_Loves_Monuments/Documentation/Example_landing_page>
is an older version).
Last year I have done a research project to analyze the performance of our
banner workflow (some results should be shared in the coming weeks) and
while there are no formal findings for this, I did note that the countries
with lowest conversion (percentage of user IDs that click on the banner
that continue to the upload page) seemed to be somewhat correlated with
design elements of the pages (they looked more like Wikipedia articles
and/or were missing a clear call to action).
What I thought might be useful is to organize an explicit opportunity for
organizers from different campaigns to show their landing page/workflow,
and get some feedback from other organizers. We have all gone through the
challenges of setting up these processes, and we can keep improving them.
The workshop will be on Google Meet at 1 October, 14:00 UTC (10:00 EDT,
16:00 CEST). Please sign up here
<https://commons.wikimedia.org/wiki/Commons:Wiki_Loves_Monuments_2022/Office_hour#Next_office_hour>
so
that we can prepare a bit. Link will be shared there too.
Best,
Lodewijk