Tweets: More RTs from #wikiconusa from @wikimedia
Why create a Wikipedia account? There are some very good reasons. http://buff.ly/1FZ0krd
On this date in 1975, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" http://buff.ly/1LHHGWV (Tonight, so more US)
Facebook: More engagement with conversation post from this morning https://www.facebook.com/wikipedia/posts/10153583927168346
On this date 40 years ago, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" (Targeted to our fans who like SNL) http://buff.ly/1LHHGWV
Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder https://twitter.com/JeffElder @wikipedia https://twitter.com/wikipedia The Wikimedia blog https://blog.wikimedia.org/
Like the SNL idea! I think these all look good to me.
On 11 October 2015 at 17:08, Jeff Elder jelder@wikimedia.org wrote:
Tweets: More RTs from #wikiconusa from @wikimedia
Why create a Wikipedia account? There are some very good reasons. http://buff.ly/1FZ0krd
On this date in 1975, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" http://buff.ly/1LHHGWV (Tonight, so more US)
Facebook: More engagement with conversation post from this morning https://www.facebook.com/wikipedia/posts/10153583927168346
On this date 40 years ago, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" (Targeted to our fans who like SNL) http://buff.ly/1LHHGWV
Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder https://twitter.com/JeffElder @wikipedia https://twitter.com/wikipedia The Wikimedia blog https://blog.wikimedia.org/
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
I like the SNL idea, from a social standpoint would it be better to get a larger audience from the whole US or the smaller (assumedly) SNL likes with a higher likelihood of engagement? I would think that the phrase is known enough in the US but "known" is always a relative term :)
Sent from my iPhone
James Alexander Legal and Community Advocacy Wikimedia Foundation +1 415-839-6885 x6716
On Oct 11, 2015, at 12:49, Joe Sutherland jsutherland@wikimedia.org wrote:
Like the SNL idea! I think these all look good to me.
On 11 October 2015 at 17:08, Jeff Elder jelder@wikimedia.org wrote: Tweets: More RTs from #wikiconusa from @wikimedia
Why create a Wikipedia account? There are some very good reasons. http://buff.ly/1FZ0krd
On this date in 1975, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" http://buff.ly/1LHHGWV (Tonight, so more US)
Facebook: More engagement with conversation post from this morning
On this date 40 years ago, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" (Targeted to our fans who like SNL) http://buff.ly/1LHHGWV
Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder @wikipedia The Wikimedia blog
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Joe Sutherland Communications Intern [remote] m: +44 (0) 7722 916 433 | t: @jrbsu | w: JSutherland _______________________________________________ Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
I think with these things we're looking for more engagement, rather than more audience. Correct me if I'm wrong of course :)
Joe
On 11 October 2015 at 18:13, James Alexander jalexander@wikimedia.org wrote:
I like the SNL idea, from a social standpoint would it be better to get a larger audience from the whole US or the smaller (assumedly) SNL likes with a higher likelihood of engagement? I would think that the phrase is known enough in the US but "known" is always a relative term :)
Sent from my iPhone
James Alexander Legal and Community Advocacy Wikimedia Foundation +1 415-839-6885 x6716
On Oct 11, 2015, at 12:49, Joe Sutherland jsutherland@wikimedia.org wrote:
Like the SNL idea! I think these all look good to me.
On 11 October 2015 at 17:08, Jeff Elder jelder@wikimedia.org wrote:
Tweets: More RTs from #wikiconusa from @wikimedia
Why create a Wikipedia account? There are some very good reasons. http://buff.ly/1FZ0krd
On this date in 1975, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" http://buff.ly/1LHHGWV (Tonight, so more US)
Facebook: More engagement with conversation post from this morning https://www.facebook.com/wikipedia/posts/10153583927168346
On this date 40 years ago, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" (Targeted to our fans who like SNL) http://buff.ly/1LHHGWV
Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder https://twitter.com/JeffElder @wikipedia https://twitter.com/wikipedia The Wikimedia blog https://blog.wikimedia.org/
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- *Joe Sutherland* Communications Intern [remote] m: +44 (0) 7722 916 433 | t: @jrbsu http://twitter.com/jrbsu | w: JSutherland https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
Yeah, i was trying to decide if we'd get more "quantity" engagement with the broader audience but I don't know where the line (if there is one) of "10% engagement of 1M is better then 25% engagement of 100k" etc. never really dug into that so imagine Jeff and you all know that better :).
Sent from my iPhone
James Alexander Legal and Community Advocacy Wikimedia Foundation +1 415-839-6885 x6716
On Oct 11, 2015, at 13:23, Joe Sutherland jsutherland@wikimedia.org wrote:
I think with these things we're looking for more engagement, rather than more audience. Correct me if I'm wrong of course :)
Joe
On 11 October 2015 at 18:13, James Alexander jalexander@wikimedia.org wrote: I like the SNL idea, from a social standpoint would it be better to get a larger audience from the whole US or the smaller (assumedly) SNL likes with a higher likelihood of engagement? I would think that the phrase is known enough in the US but "known" is always a relative term :)
Sent from my iPhone
James Alexander Legal and Community Advocacy Wikimedia Foundation +1 415-839-6885 x6716
On Oct 11, 2015, at 12:49, Joe Sutherland jsutherland@wikimedia.org wrote:
Like the SNL idea! I think these all look good to me.
On 11 October 2015 at 17:08, Jeff Elder jelder@wikimedia.org wrote: Tweets: More RTs from #wikiconusa from @wikimedia
Why create a Wikipedia account? There are some very good reasons. http://buff.ly/1FZ0krd
On this date in 1975, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" http://buff.ly/1LHHGWV (Tonight, so more US)
Facebook: More engagement with conversation post from this morning
On this date 40 years ago, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" (Targeted to our fans who like SNL) http://buff.ly/1LHHGWV
Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder @wikipedia The Wikimedia blog
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Joe Sutherland Communications Intern [remote] m: +44 (0) 7722 916 433 | t: @jrbsu | w: JSutherland _______________________________________________ Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Joe Sutherland Communications Intern [remote] m: +44 (0) 7722 916 433 | t: @jrbsu | w: JSutherland _______________________________________________ Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
I think the latter is best in the long run—I'd definitely prefer to reach fewer people who care about what you're saying than more people who don't :)
Joe
On 11 October 2015 at 18:33, James Alexander jalexander@wikimedia.org wrote:
Yeah, i was trying to decide if we'd get more "quantity" engagement with the broader audience but I don't know where the line (if there is one) of "10% engagement of 1M is better then 25% engagement of 100k" etc. never really dug into that so imagine Jeff and you all know that better :).
Sent from my iPhone
James Alexander Legal and Community Advocacy Wikimedia Foundation +1 415-839-6885 x6716
On Oct 11, 2015, at 13:23, Joe Sutherland jsutherland@wikimedia.org wrote:
I think with these things we're looking for more engagement, rather than more audience. Correct me if I'm wrong of course :)
Joe
On 11 October 2015 at 18:13, James Alexander jalexander@wikimedia.org wrote:
I like the SNL idea, from a social standpoint would it be better to get a larger audience from the whole US or the smaller (assumedly) SNL likes with a higher likelihood of engagement? I would think that the phrase is known enough in the US but "known" is always a relative term :)
Sent from my iPhone
James Alexander Legal and Community Advocacy Wikimedia Foundation +1 415-839-6885 x6716
On Oct 11, 2015, at 12:49, Joe Sutherland jsutherland@wikimedia.org wrote:
Like the SNL idea! I think these all look good to me.
On 11 October 2015 at 17:08, Jeff Elder jelder@wikimedia.org wrote:
Tweets: More RTs from #wikiconusa from @wikimedia
Why create a Wikipedia account? There are some very good reasons. http://buff.ly/1FZ0krd
On this date in 1975, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" http://buff.ly/1LHHGWV (Tonight, so more US)
Facebook: More engagement with conversation post from this morning https://www.facebook.com/wikipedia/posts/10153583927168346
On this date 40 years ago, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" (Targeted to our fans who like SNL) http://buff.ly/1LHHGWV
Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder https://twitter.com/JeffElder @wikipedia https://twitter.com/wikipedia The Wikimedia blog https://blog.wikimedia.org/
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- *Joe Sutherland* Communications Intern [remote] m: +44 (0) 7722 916 433 | t: @jrbsu http://twitter.com/jrbsu | w: JSutherland https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- *Joe Sutherland* Communications Intern [remote] m: +44 (0) 7722 916 433 | t: @jrbsu http://twitter.com/jrbsu | w: JSutherland https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
I tried to do a bit of an A/B test, targeting the SNL post by topics (people who the show, sketch comedy, NBS, Lorne Michaels) so we could compare it to the movie star post, which was targeted to India. But the interest targeting didn't stick. It went out to everyone. : ( We can try an A/B test again soon.
In general I think you geo target when your guess is that people in other countries wouldn't really care; you target by interest when you think people with those interests really would care.
#socialmedianerdery
Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder https://twitter.com/JeffElder @wikipedia https://twitter.com/wikipedia The Wikimedia blog https://blog.wikimedia.org/
On Sun, Oct 11, 2015 at 10:33 AM, James Alexander jalexander@wikimedia.org wrote:
Yeah, i was trying to decide if we'd get more "quantity" engagement with the broader audience but I don't know where the line (if there is one) of "10% engagement of 1M is better then 25% engagement of 100k" etc. never really dug into that so imagine Jeff and you all know that better :).
Sent from my iPhone
James Alexander Legal and Community Advocacy Wikimedia Foundation +1 415-839-6885 x6716
On Oct 11, 2015, at 13:23, Joe Sutherland jsutherland@wikimedia.org wrote:
I think with these things we're looking for more engagement, rather than more audience. Correct me if I'm wrong of course :)
Joe
On 11 October 2015 at 18:13, James Alexander jalexander@wikimedia.org wrote:
I like the SNL idea, from a social standpoint would it be better to get a larger audience from the whole US or the smaller (assumedly) SNL likes with a higher likelihood of engagement? I would think that the phrase is known enough in the US but "known" is always a relative term :)
Sent from my iPhone
James Alexander Legal and Community Advocacy Wikimedia Foundation +1 415-839-6885 x6716
On Oct 11, 2015, at 12:49, Joe Sutherland jsutherland@wikimedia.org wrote:
Like the SNL idea! I think these all look good to me.
On 11 October 2015 at 17:08, Jeff Elder jelder@wikimedia.org wrote:
Tweets: More RTs from #wikiconusa from @wikimedia
Why create a Wikipedia account? There are some very good reasons. http://buff.ly/1FZ0krd
On this date in 1975, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" http://buff.ly/1LHHGWV (Tonight, so more US)
Facebook: More engagement with conversation post from this morning https://www.facebook.com/wikipedia/posts/10153583927168346
On this date 40 years ago, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" (Targeted to our fans who like SNL) http://buff.ly/1LHHGWV
Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder https://twitter.com/JeffElder @wikipedia https://twitter.com/wikipedia The Wikimedia blog https://blog.wikimedia.org/
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- *Joe Sutherland* Communications Intern [remote] m: +44 (0) 7722 916 433 | t: @jrbsu http://twitter.com/jrbsu | w: JSutherland https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- *Joe Sutherland* Communications Intern [remote] m: +44 (0) 7722 916 433 | t: @jrbsu http://twitter.com/jrbsu | w: JSutherland https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
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