I think the latter is best in the long run—I'd definitely prefer to reach fewer people who care about what you're saying than more people who don't :)

Joe

On 11 October 2015 at 18:33, James Alexander <jalexander@wikimedia.org> wrote:
Yeah, i was trying to decide if we'd get more "quantity" engagement with the broader audience but I don't know where the line (if there is one) of "10% engagement of 1M is better then 25% engagement of 100k" etc. never really dug into that so imagine Jeff and you all know that better :). 

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James Alexander
Legal and Community Advocacy
Wikimedia Foundation


On Oct 11, 2015, at 13:23, Joe Sutherland <jsutherland@wikimedia.org> wrote:

I think with these things we're looking for more engagement, rather than more audience. Correct me if I'm wrong of course :)

Joe

On 11 October 2015 at 18:13, James Alexander <jalexander@wikimedia.org> wrote:
I like the SNL idea, from a social standpoint would it be better to get a larger audience from the whole US or the smaller (assumedly) SNL likes with a higher likelihood of engagement? I would think that the phrase is known enough in the US but "known" is always a relative term :)

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James Alexander
Legal and Community Advocacy
Wikimedia Foundation


On Oct 11, 2015, at 12:49, Joe Sutherland <jsutherland@wikimedia.org> wrote:

Like the SNL idea! I think these all look good to me.

On 11 October 2015 at 17:08, Jeff Elder <jelder@wikimedia.org> wrote:
Tweets:
More RTs from #wikiconusa from @wikimedia

Why create a Wikipedia account? There are some very good reasons. http://buff.ly/1FZ0krd

On this date in 1975, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" http://buff.ly/1LHHGWV (Tonight, so more US) 

Facebook:

On this date 40 years ago, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" (Targeted to our fans who like SNL) http://buff.ly/1LHHGWV
 
Jeff Elder
Digital communications manager
Wikimedia Foundation

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m: +44 (0) 7722 916 433 | t: @jrbsu | w: JSutherland