I tried to do a bit of an A/B test, targeting the SNL post by topics (people who the show, sketch comedy, NBS, Lorne Michaels) so we could compare it to the movie star post, which was targeted to India. But the interest targeting didn't stick. It went out to everyone. : ( We can try an A/B test again soon.

In general I think you geo target when your guess is that people in other countries wouldn't really care; you target by interest when you think people with those interests really would care. 

#socialmedianerdery 

Jeff Elder
Digital communications manager
Wikimedia Foundation
704-650-4130 
@jeffelder
@wikipedia
The Wikimedia blog

On Sun, Oct 11, 2015 at 10:33 AM, James Alexander <jalexander@wikimedia.org> wrote:
Yeah, i was trying to decide if we'd get more "quantity" engagement with the broader audience but I don't know where the line (if there is one) of "10% engagement of 1M is better then 25% engagement of 100k" etc. never really dug into that so imagine Jeff and you all know that better :). 

Sent from my iPhone


James Alexander
Legal and Community Advocacy
Wikimedia Foundation


On Oct 11, 2015, at 13:23, Joe Sutherland <jsutherland@wikimedia.org> wrote:

I think with these things we're looking for more engagement, rather than more audience. Correct me if I'm wrong of course :)

Joe

On 11 October 2015 at 18:13, James Alexander <jalexander@wikimedia.org> wrote:
I like the SNL idea, from a social standpoint would it be better to get a larger audience from the whole US or the smaller (assumedly) SNL likes with a higher likelihood of engagement? I would think that the phrase is known enough in the US but "known" is always a relative term :)

Sent from my iPhone


James Alexander
Legal and Community Advocacy
Wikimedia Foundation


On Oct 11, 2015, at 12:49, Joe Sutherland <jsutherland@wikimedia.org> wrote:

Like the SNL idea! I think these all look good to me.

On 11 October 2015 at 17:08, Jeff Elder <jelder@wikimedia.org> wrote:
Tweets:
More RTs from #wikiconusa from @wikimedia

Why create a Wikipedia account? There are some very good reasons. http://buff.ly/1FZ0krd

On this date in 1975, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" http://buff.ly/1LHHGWV (Tonight, so more US) 

Facebook:

On this date 40 years ago, this was shouted into a TV camera for the 1st time: "Live from New York, It's Saturday Night!" (Targeted to our fans who like SNL) http://buff.ly/1LHHGWV
 
Jeff Elder
Digital communications manager
Wikimedia Foundation

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