Luis Villa, 09/12/2015 21:41:
FWIW, Google appears to be serious about this: http://searchengineland.com/google-amp-coming-rank-fast-238046
How does that different from their long-standing habit of sending Google search mobile users to Google caches or other stripped down versions of websites, which AFAIK has been in place since before Android?
Tilman Bayer, 08/10/2015 19:23:
Yes, the Niemanlab summary is really informative. Read it last night and this part kind of jumped out at me:
/"There are lots of clever ideas here, and it’s understandable why these constraints would help improve performance. For better and for worse, this is essentially a rollback of how HTML and web technologies have evolved over the past decade. It’s a little jarring that so many of the sample AMP pages on display this morning look a lot like the web of, say, 2002, shrunk down to a phone screen.: "// / Reminds one of a certain website that's often accused (quite rightfully) of being stuck in 2002...
Reverting a decade of JavaScript frenzy sounds fantastic to me!
Nemo