Very interesting, thanks a lot.
Jon Robson, 24/11/2014 01:20:
Interestingly everyone here used Wikipedia, but when I asked them if they used the mobile site of Wikipedia they all said no. When I probed more I discovered "Google" was where they got their information. I managed to confirm that they were going to Wikipedia but most of them didn't realise.
Adding a Wikipedia logo or wordmark somewhere may help. It's really difficult to realise you're on Wikipedia. In general, the mobile sites almost look ashamed of being Wikimedia projects.
Nemo